Art Essay Example | Topics and Well Written Essays - 500 words - 1

Art - Essay Example The painting, hauntingly striking was initially christened Der Schrei der Natur in Norwegian, or the Scream of Nature. The current Skrik, when loosely translated bestows upon it the title it is known by. Munch in a journal entry recorded sensing â€Å"an infinite scream passing through nature†, while out walking one day accompanied by friends. There are various theories about the inspiration behind the creation. Munch painted what he felt, as described in the journal entry mentioned. Another theory places the eruption of Krakatoa in 1883 behind the visual inspiration for the blood-red background, disputed by scholars who claim him to be expressive rather than descriptive in his style. Others attribute the figure’s cadaverous appearance to be caused by Munch’s probable visits to the Museum of Natural History in Florence or during the Exposition Universale in Paris where such mummified exhibits were on display. Then again, there are many who compare the environment of The Scream to that experienced by sufferers of depersonalization disorder, arguing that Munch probably suffered from the ailment. It is quite a famous painting in my opinion, instantly recognizable like the Mona Lisa. It has featured in many movies, being the inspiration behind the mask in the Scream series of films; programs as well as in the print media. Caricaturized, humored or revered, The Scream is pretty much a public figure.

Understanding the Meaning, Ideologies, and Contexts of the films Argo Research Paper

Understanding the Meaning, Ideologies, and Contexts of the films Argo and Babel - Research Paper Example Film context entails the setting of a film. Other scholars refer to it as the situation, circumstances in which a film is set or scripted (Coleman, 2011). Film context involves the time frame of the film, the historic background and the geographical location of the poem. According to scholars, the ideologies of any film are those values that we get from a film that enable us to be better humans. They are the socio-economic, cultural and political values or ideas that we share with the film (Lewis, 2013). These idea or values inspire us and enable us to clean the world from the moral and political decays to make it a better ground for dwelling. If you watch a film and it inspires you to act, then you have gained ideologies in a film. This paper thus seeks to analyze the ideology, context and the meaning of the movies; Babel and Argo. Babel is a three plot American film screened in Africa, Morocco, Japan and America-Mexico. The initial plot is in Mexico. However the three are well connected such that the story line flows from one country to another (Shaw, 2011). In Morocco, in the desert, we meet Abdullah. Abdullah is a farmer who keeps his herd in the desert and has two sons; Ahmed and Yussef plus a daughter. He is constantly bothered by jackals in the desert that prey after his herd. He thus buys a gun from his neighbor Hassan. The gun is high powered. He plans to drive away the jackals with the gun. He gives the gun to his boys while out in the field herding. The boys always competing aim at rocks, trees and cars then compete in shooting. Ahmed aims at a tourist bus and shoots (Shaw, 2011). The bullet hits an American, Suzan, who together with her husband, Richard are on the country for a holiday. America is quick to brand that as an act of terror and therefore asks the Moroccan government to arrest the culprits. Police officers then come after the family of Abdulla and an open fire leads to Yussef

Analysing marketing strategy at Morrisons

Analysing marketing strategy at Morrisons Marketing strategy is a technique of focus on business capabilities and resources toward a defined task which leads the organisation toward sale promotion and target marketing place. Marketing strategies are the combination of product advertising, distribution, pricing, relationship administration and other essentials; identifies the companys marketing objectives, and make clear how they will be accomplished, preferably inside a fixed time. Marketing strategies are concluding the target market division, positioning, marketing mix, and distribution of resources. In recent years, several conceptual frameworks have been developed to better understand the processes of strategy formulation, and for such processes, the term strategic marketing is used to describe the decisions taken to develop long-run strategies for survival and growth About Morrisons We are the UKs fourth biggest food retailer with  403 outlets. Our business is primarily food and grocery. distinctively the company resource and practice most of the fresh food that Morrisons put up for sale through their own manufacturing services, giving us close manage over provenance and quality; and the company have new people preparing extra food in store than any other retailer. Every week nine million customers pass through our doors and 124,000 colleagues across the business work hard each day to deliver great service to them. With competitive prices and hundreds of special offers, we are proud to save our customers money every day. Definition of Strategic Marketing Marketing Strategy is a procedure that can permit an association to give attention to its restricted assets on the greatest opportunity to increase sales and achieve a sound competitive edge. (Baker Michael 2008) Principles of marketing strategies People Oriented Marketing The purpose of marketing strategies is to create the added advantage of the company. The strategies that are supported to the customer orientation is the most important one because the customer is the king of market. The Cost Of Something Is What You Give Up To Get It. Marketing strategies are planned according to the pricing of their products. Company set their pricing that are supported their products and customer are likely to buy it. Reward System Strategies Strategies are prepared to satisfy the customer and employees. Bonus Cards, loyalty cards are the rewards that organisation gives to their customers just to retain them. Competitive Advantages Marketing strategies are prepared according to the competitive advantage of the competitor. Marker Base Assets Marketing strategies are supported to the brand name, brand image, company name and then cash them to gain advantage. Vision of Morrisons food specialist for everyone Food specialist We really understand food we know where it comes from; we pack it and make it in our factories; we make it in our stores; and we employ craft skills in every store. For everyone Great food which is also: great value; and for every day, not just special days. This vision is supported by our brand values and strategic objectives. Brand value Our brand values are important to delivering our strategy and underpin all our strategic objectives. Fresh, Value and Service are discussed in the right-hand box above. SMART Analysis: SMART is an acronym which tells us that when ever we set any companies objectives they should be ,S =Specific M= Measurable A = Actionable or Achievable R = Realistic T = Time Frame Morisons strategy maintenance things trouble-free: Our vision to be the Food Specialist for Everyone is at the presentbecomes superior. Morrisons regular spotlight on freshness, great worth and wonderful service is alluring to more and more people. The company now more closer to the customers. http://www.morrisons.co.uk/Corporate/2010/AnnualReport/_assets/ims/FreshValueChart.jpg Morrisons share of UK grocery marke In 2009/10 the share of morrisons was worth of 90.2bn in the market. Morrisons market share continues to increase as we move from National to Nationwide. Morrisons market share(percentage %) 2007 2008 2009 11.9 12.1 12.3 Morrisons share of grocers UK 2010 (percentage %) http://www.morrisons.co.uk/Corporate/2010/AnnualReport/_assets/ims/graph_shareOfGrocers.gif Morrisons market share intensification was superior than the whole market growth year-on-year and as a outcome we grew market share. The crown four superstore shared accounted for around 76% of the market. (Source: Kantar Worldpanel) Porters five forces New comers Morrisons have also a fear the new entrents in the market because the company is now on growth stage. Competitors Another important issue is the competition in the industry or sector.there are a lot of competitors in the market and this is the big therat for the company. Suppliers Suppliers are also affect the companies strategies.in this industry suppliers are strong and they have a strong bargaining power. Customer The potentional customers have a planty of options to buy the product.the competitors of the morrisons like tesco and asda are market leaders and they are offering the cheap products.the power of customers is also affect the Morrison,s marketing strategy. Substitute products There are many others compnies are offering the same products which are offering the morrisons so this thing is also affecting the morrisons marketing strategy. SWOT Analysis SWOT analysis in the technique to understand the internal and external analysis of the company that tell companies strength, weaknesses, opportunities and threat of the company. STRENGTH Market share growth in 2009/10 http://www.morrisons.co.uk/Corporate/2010/AnnualReport/_assets/ims/graph_marketShareGrowth.gif acquirement of co-operative stores Opening of 34 new stores Food expert expert in food Owen supply chain Own distribution channel Morrison structure for food Owen stuffing factories In store grounding of food Quickest go around time among order and delivery Employees education programme (MBA) WEEKNESSES Lack of the customers trust Very less number of stores Less Advertisement Little bit high pricing OPPORTUNITY Home Delivery extension of small stores to cover the more customers start the new business line as Morrisons pharmacy Move into non-food retailing in the UK. Entry into new retail segments, such as drugstores, department stores, speciality units Increase the number of stores to cover the more population areas THREAT Low pricing of competitors Communication is weak High competition Open market for entering new competitors Purchasing of co-operative store are not maintain Morrisons standard Uncertainty will affect the sale and profitability of the company Competitive Analysis Competitive analysis conducted for the comparison of company to the other different companies/ competitors. It tells the company that where their products are and where the other have, they are in the good position are their competitor. Competitive analysis is tells advantages and the weaknesses of the companies over the competitors. Morrisons have strong competition with Tesco, ASDA, and Sainsbury etc. Boston Consulting Group Matrix Star High growth business or products that competing the market where they have competitive advantage/ edge as compare to the competitor. Normally heavy investments are required to exist in the market. Morrison may not fall in this part of the matrix. Cash Cows Business growth is low or product having relative market share. There is normally low business and little investment is required to retain in the market. Good leadership and strategies are required for growth. Morrisons is in this area of matrix. Question mark Business or product have low market share but exist in the high growth market. Businesses in this area are required high investment but they have potential to grow high. Management have to make some growth strategies that Morrison have done and now in the growth position of the market. Dogs Businesses or products have low market share and unattractive market. Business fall in this area may generate profit to come on breakeven point. MARKETING STRATEGY OPTITIONS Pricing strategies There are number of pricing strategies that companies used in according to their purpose that are fit and matched with objectives and goals. The strategies are: Premium Pricing Economy Pricing Penetration Pricing Psychological Pricing Skimming Pricing Captive Product Pricing Product Bundle Pricing Promotional Pricing Geographical Pricing Morrisons are used various pricing strategies from the above mentioned strategies. Economy Pricing Morrisons are using this strategy in their products that are daily use items. All most all the grocery items are under economy pricing scheme. Psychological Pricing Morrisons are also adopting this pricing technique just for psychological impact on the customers. For example 99P Promotional Pricing Morrisons are using this strategy for promotional items. Example: buy 1 get one free or two item 2 pound etc. STP Strategies STP is another type of marketing strategies that companies kept in mind while formulating its marketing strategies. STP stands for S- Segmentation T- Target P- Positioning Segmentation Demographical Geographical Psychological Behavioural Demographical Uk is a multi culturel country.according to this morrisons set its strategies.company divided its market according to thr race,gender and age etc.for example i many places where Asian people are living they are providing those products which the people like.they are giving a very carefull attention to this strategy becausr when the company fulfil the need of the people then they can attract more and more people. Geographical Company divided its area into different parts than these subareas are also divided into regions. Morrisons have divided its UK market into 4 parts that are the states then these are divided into cities and then cities are divided its sides like central, north, east, west, northwest etc.in this way it is very easy for the company to give proper attention to all sites. Distribution and channel strategies Morrisons have their own distribution channel that is use to deliver its products to the retail stores for the end use of customers. Fresh foods are taken from own forms than they distribute to the concern factory for packing and finally distribute to the retail stores effective and efficient use of the supply chain management.they have also a strong back up if some problem arises.they are paying a lot of attention to its distribution network. DIFFERENT STRATEGY OPTIONS Morrisons have a different strategy options to stay in the market because morrisons is the fourth largest retail store in the uk market.morrisons is now trying to adopting the mixture of three strategies.these are differentitation,cost leadership and focus.morrisons regularly offereing different cheap offeres to attract more and more customers.they are also offereing planty of products for a special age group people.in which they are adopting the focus strategy.morrisons are offering many services to its customer like free eye check up to attract more and more people or customers. Task 3: Implication of changes in the marketing environment for organization The change in marketing: The marketing is the big aspects for any company so the NESTLE making the marketing strategy to attract there customers by there advertisements. Because every one want to see their Childs happy and healthy and the NESTLE is doing that and they are getting the attention of the moms by their baby healthier marketing advertisements. Advertisement marketing of the NESTLE is getting the good business, Every day they want to make moms happy. The effectives areas for the organizations changes: The company cannot bring the change in without their participants and stack holders, directly effected are the big responsible for the organizations change. The employee motivation is most effective way for the organizations step to go to success and the NESTLE has a big motivation for their employees because they are a good motivator for the moms. Customers satisfaction is a need for good company if your customer happy then you will be happy and in the world of competition the NESLTE is providing that satisfaction by their healthier products. Inter departmental collaboration is the big concern of the organizations achievements because they are the all internal factors for the organization. Now we are going to discuss the companys affective areas where the marketing will be effect. The company NESTLE has the big share in the world business because the people like the milk range of this company to make their kids healthy. The company is going to meet his objectives and the customers aspects because it is fulfilling the needs of the peoples. The marketing environment is a marketing term and refers to all of the forces outside of marketing that affect marketing managements ability to build and maintain successful relationships with target customers. The market environment consists of both the macro environment and the microenvironment. These are the factors which can changes the marketing plans by these factors any organization bring the changes in there marketing environments. Micro environmental aspects: The microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself, its suppliers, marketing intermediaries, customer markets, competitor, and publics. The company aspect of microenvironment refers to the internal environment of the company. This includes all departments, such as management, finance, research, purchasing, operations and accounting. Each of these departments has an impact on marketing decisions. For example, research and development have input as to the features a product can perform and accounting approves the financial side of marketing plans and budgets. The company supplier: The suppliers of a company are also an important aspect of the microenvironment because even the slightest delay in receiving supplies can result in customer dissatisfaction. Marketing managers must watch supply availability and other trends dealing with suppliers to ensure that product will be delivered to customers in the time frame required in order to maintain a strong customer relationship. The people: Marketing intermediaries refers to resellers, physical distribution firms, marketing services agencies, and financial intermediaries. These are the people that help the company promote, sell, and distribute its products to final buyers. Resellers are those that hold and sell the companys product. They match the distribution to the customers and include places such as wall-mart, Target, and Best Buy. Physical distribution firms are places such as warehouses that store and transport the companys product from its origin to its destination. The customer: Another impact of micro environment is the customers. There are different types of customer markets including consumer markets, business markets, government markets, international markets, and reseller markets. The consumer market is made up of individuals who buy goods and services for their own personal use or use in their household. Business markets include those that buy goods and services for use in producing their own products to sell. This is different from the reseller market which includes businesses that purchase goods to resell as is for a profit. These are the same companies mentioned as market intermediaries. The government market consists of government agencies that buy goods to produce public services or transfer goods to others who need them. International markets include buyers in other countries and includes customers from the previous categories. The departmental people: The final aspect of the micro environment is publics, which is any group that has an interest in or impact on the organizations ability to meet its goals. For example, financial publics can hinder a companys ability to obtain funds affecting the level of credit a company has. Media publics include newspapers and magazines that can publish articles of interest regarding the company and editorials that may influence customers opinions and our mostly products are selling on the public advertisement because the people are the too much concision about their health. The macro environmental aspects: The macro environment refers to all forces that are part of the larger culture and affect the microenvironment. It includes concepts such as demography, economy, natural forces, technology, politics, and culture. An other thing in NESTLE refers to studying human populations in terms of size, density, location, age, gender, race, and occupation. This is a very important impact to study for marketers and helps to divide the population into market segment and target markets. Markets: Every market impacts have different characteristics and causes they find important. This can be beneficial to a marketer as they can decide who their product would benefit most and tailor their marketing plan to attract that segment. The market could be made by the company itself because if you are selling your product as much you want then you can drive the market by yourself. Demography covers many aspects that are important to marketers including family dynamics, geographic shifts, work force changes, and levels of diversity in any given area. Another aspect of the macro environment is the economic environment. This refers to the purchasing power of potential customers and the ways in which people spend their money. Natural: The natural environment is another important impact of the macro environment for the organization. This includes the natural resources that a company uses as inputs and affects their marketing activities. The concern in this area is the increased pollution, shortages of raw materials and increased governmental intervention. As raw materials become increasingly scarcer, the ability to create a companys product gets much harder. Also, pollution can go as far as negatively affecting a companys reputation if they are known for damaging the environment. The last concern, government intervention can make it increasingly harder for a company to fulfill their goals as requirements get more stringent. Technical: The technological environment is perhaps one of the fastest changing factors in the macro environment. This includes all developments from antibiotics and surgery to nuclear missiles and chemical weapons to automobiles and credit cards. As these markets develop it can create new markets and new uses for products. It also requires a company to stay ahead of others and update their own technology as it becomes outdated. They must stay informed of trends so they can be part of the next big thing, rather than becoming outdated and suffering the consequences financially. Political: The political environment includes all laws, government agencies, and groups that influence or limit other organizations and individuals within a society. It is important for marketers to be aware of these restrictions as they can be complex. Some products are regulated by both state and federal laws. There are even restrictions for some products as to who the target market may be, for example, cigarettes should not be marketed to younger children. There are also many restrictions on subliminal messages and monopolies. As laws and regulations change often, this is a very important aspect for a marketer to monitor. Culture: The final aspect of the macro environment is the cultural environment, which consists of institutions and basic values and beliefs of a group of people. The values can also be further categorized into core beliefs, which passed on from generation to generation and very difficult to change, and secondary beliefs, which tend to be easier to influence. As a marketer, it is important to know the difference between the two and to focus your marketing campaign to reflect the values of a target audience.

Presidential Candidates: Division And Classification Essay -- essays r

Presidential Candidates: Division and Classification You could be the next presidential candidate! Sound good? You must file papers with the Federal Election Commission to run. You also have to pay the nominal filing fee charged to candidates entering the New Hampshire primary. That doesn ¹t sound so difficult. Anyone who can accomplish these two tasks may run for President. Usually, some unlikely people do. This year, the candidates include people from Phil Gramm to Jack Mabardy(Who in the world might he be?). Only a few people have a genuine chance of winning the coveted office, others could win if the world knew them, and still others ( I am convinced) run for our amusement. Clinton, Powell, and Dole have a decent chance at the Presidency. President Clinton remains the only democrat running. His experience and prominence will aid him in the 96 election. He spouts many unique, interesting ideas. For example, he realized, "We ¹ll never get everybody ¹s income up until we educate everybody." Clinton is full of brilliant revelations like, "Racial diversity is our great meal ticket to the future if we can figure out how to get along and how to lift each other up." His bits of intellect might be useful if he proposed solutions to the obvious problems he presents. Bob Dole, a republican candidate, has already done some work on welfare reform. He recently passed a bill which allows the state to create programs that will move people... Presidential Candidates: Division And Classification Essay -- essays r Presidential Candidates: Division and Classification You could be the next presidential candidate! Sound good? You must file papers with the Federal Election Commission to run. You also have to pay the nominal filing fee charged to candidates entering the New Hampshire primary. That doesn ¹t sound so difficult. Anyone who can accomplish these two tasks may run for President. Usually, some unlikely people do. This year, the candidates include people from Phil Gramm to Jack Mabardy(Who in the world might he be?). Only a few people have a genuine chance of winning the coveted office, others could win if the world knew them, and still others ( I am convinced) run for our amusement. Clinton, Powell, and Dole have a decent chance at the Presidency. President Clinton remains the only democrat running. His experience and prominence will aid him in the 96 election. He spouts many unique, interesting ideas. For example, he realized, "We ¹ll never get everybody ¹s income up until we educate everybody." Clinton is full of brilliant revelations like, "Racial diversity is our great meal ticket to the future if we can figure out how to get along and how to lift each other up." His bits of intellect might be useful if he proposed solutions to the obvious problems he presents. Bob Dole, a republican candidate, has already done some work on welfare reform. He recently passed a bill which allows the state to create programs that will move people...

Romeo and Juliet Act 2 Scene 2 Analysis

Romeo replies to Juliet’s speech by agreeing to disown his name â€Å"Henceforth, I never will be Romeo†. Shakespeare implies the danger that the lovers are in when Juliet points out â€Å"the place death, considering who thou art†. This creates tension for the audience, and demonstrates Juliet’s concern for Romeo’s safety – â€Å"If they do see thee, they will murder thee. † Romeo speaks metaphorically when he says â€Å"With love’s light wings did I o’erperch these walls†, suggesting there is no boundary to his love.Romeo claims to find the idea of his death preferable to a life without the love of Juliet, â€Å"My life were better ended by their hate than death prorogued, wanting of thy love. † Juliet admits to be blushing â€Å"the mask of night is on my face, else would a maiden blush bepaint my cheek† and asks, â€Å"Dost thou love me? † She goes on to express concern that she may have be en too forward in her soliloquy asking him to forgive her for her foolishness â€Å"Therefore pardon me, and not impute this yielding to light love†.Romeo declares his love by â€Å"yonder blessed moon† using celestial references. Juliet responds by refusing to allow Romeo to swear by something so changeable â€Å"O swear not by the moon, th’ inconstant moon†. She fears that it is the way their love will be â€Å"Lest that thy love prove likewise variable†. Juliet encourages him to be genuine and to use a less traditional, more spiritual concept of love, reinforcing the idea that she is taking the relationship seriously.Juliet then tries to say goodnight â€Å"Sweet, good night. This bud of love, by summer’s ripening breath, may prove a beauteous flower when next we meet. † She then uses a rhyming couplet, â€Å"as sweet repose and rest come to thy heart as that within my breast. † Romeo expresses his wish to prolong their time together â€Å"O, wilt thou leave me so unsatisfied? † but they part as Juliet’s nurse calls her and they agree to meet again. â€Å"Stay but a little. I will come again† as they make a commitment to each other.Juliet, going against stereotype, suggests that they should marry, â€Å"If that thy bent of love be honorable, thy purpose marriage, send me word tomorrow†. This is very bold and, rather than taking her time as she suggests earlier in the scene, this is because she has realized Romeo has matured and is taking their relationship seriously. Juliet’s promise to Romeo to â€Å"follow thee, my lord, throughout the world† is full of dramatic irony and foreshadows the final scene of the play, when Juliet follows Romeo into death.The nurse calls for Juliet again who uses hyperbole â€Å"A thousand times good night! † which indicates that neither wants to leave and reinforces the message that their meeting must reach a conclusion for now. Juliet says, â€Å"Bondage is hoarse, and may not speak aloud†. This is referring to the fact that the lovers must keep their love quiet and away from the family feud. Later, Juliet uses further hyperbole â€Å"’Tis twenty years till then† implying that it will seem a lifetime until they next meet. At the end of the scene, Juliet says one of her most famous lines â€Å"Parting is such sweet sorrow†.This is a very well known oxymoron and demonstrates that she cannot bear to leave Romeo. The scene ends on several rhyming couplets. In conclusion, this scene demonstrates Romeo and Juliet’s attraction to each other and their desire never to be parted. I feel it is very moving, and poetic albeit surreal that a maiden could be so frank in those times and that a couple could achieve such a depth of love in such a short space of time particularly against such a divide. It also sets the scene for the final tragic sequence ahead.

Sales

Coming out of the first year of the merger, what new opportunities should the new â€Å"Defining Entity† pursue in order to grow business? EDS Market Strengths ? Heath care ? Insurance ? Communications ? Electronics ? Aerospace ? Defense industries A. T. Kearney Market Strengths ? Manufacturing ? Consumer products ? Transportation ? Chemical pharmaceuticals Combined Strengths ? Automotive ? Financial services ? Energy ? RetailWhen companies combine/merge the whole objective is to gain new opportunities, gain market share, grow the business, to become more innovative and to improve product offerings, utilizing/sharing the existing resources and data. From the case study the company has already been successful in proving that their merger was a win, win. Already they have leveraged off each other by gaining the Rolls-Royce account which would fall under a combined strength category, they were able to provide together more services to Rolls-Royce that individually they previously could not offer.Why these opportunities, and why did I decide this, because each company already possesses and provides services and strengths in individual fields, and has a history of established relationships within given market segments. It is obvious that by combining the two companies, both companies have deepened and widened their new customer opportunity base. They can now unite and build off these pre existing strengths and relationships with more to offer and become the one stop shopping entity that they strives to be. They now also have the opportunity to engage and play in each others sandboxes to say.Not only can they leverage off each other’s existing customers they now have the opportunity to gain new and, competitor’s customers, based on the fact that they now have more to offer then their competition in both arenas. If I was Brian Harrison, I would immediately put in place a team consisting of members from each company that would utilize and compile e xisting data to come up with a list of who are our customers are today, who are our top customers, why are they our customers, what services do they obtain from us today, what services can we provide for them tomorrow now that we are one company.What customers generate the most revenue, why are they loyal to us, does it have to do with price, commitment, quality of service or maybe our technology. Who is our competition what services do they provide that we don’t and how do they market them. This information would provide the company with a strategic target market. How would you sell into each new opportunity you identified? What sales approach or customer interface strategy would you use? Based on the above data collection the sales force could identify which customers to go after first.Our sales approach would be â€Å"one stop shopping†, not only can we consult you on better practices, we have a team to implement them. Just think of the time and money your company w ould save, purchasing would only have to cut one PO, your staff would only have to deal with one company. We could provide services for your company that would allow you to cut your overhead, bottom line savings would be enormous across the board. I would have international sales meetings, combining all sales personal from each company.I would split them up in cross functional workshops to strategize and gain an insight of what works in their marketplace with their customers and how, why, where and when. Cross the board training would have to be a must, each sales personal would have to learn as much as they could about the others business. Sales people would have to engage in workshops that promote trust between each other, â€Å"Only when salespeople trust and respect each other can they successfully work together towards a common goal. † (pg 330).Then based on that information the Marketing team would have to come up with ideal marketing strategies to sell our combined ser vices. Tools would be provided such as websites and manuals to answer each industries questions and start building relationships and merging into one company. I would then break them into territories two by two, manager to manager, bringing the other to customer meetings not only selling their original piece but the whole concept of our combined solutions. Utilizing the expertise of the other to gain the customers loyalty and commitment that we are the best company that can offer you more bang for you buck.EDS acquired â€Å"one of the world’s largest and most respected global management consulting firms† (pg 524). This is on A. T. Kearney’s website â€Å" A. T. Kearney is a global team of forward-thinking, collaborative partners that delivers immediate, meaningful results and a long-term transformational advantage to our clients and colleagues. Since 1926, we have been trusted advisors on CEO-agenda issues to the world’s leading organizations across all major industries and sectors. † http://www. atkearney. com. It would be an epic failure for both companies if EDS and A. T. Kearney could not make this merger work.What sales management implications would the new â€Å"Defining Entity† face in getting the sales job done? As with every new merger, comes the combining of what the case referrers to as ego’s or individual company cultures. EDS has more international business then A. T. Kearney trying to merge on an international level would defiantly create several roadblocks. What maybe acceptable in one company, of course may not be acceptable in another. For example what happens if one of those companies goes by a strict code of ethics, while the other does not always follow those rules, this will quickly cause a conflict, especially in the sales world.Would one company want their customers approached in an un-ethical way, what kind of reputation is this new company supposes to reflect to their customers? What ha ppens if one company is all commission based while the other company believes in a base salary with a company car, commissions and bonuses? How would management work together to overcome such obstacles, what are the education levels of one company over another, in this case your bringing a bunch of IT systems personal and mixing them with those selling solutions to management personal.After extensive training the sales people from the other company still can not fully connect on how to sell your services or concepts. Once culture has their customer service and organization set up on one set of systems and your company is on another, how do you make them talk as one, work as one? Sometimes more manual labor is incurred in trying to integrate these companies. For instance at Carestream Health I have to manually give one of our Distributors – Quantum invoice information so they can bill their customer, our systems do not work together and because of cost they probably will not f or a long time.What is the cost of training everyone and how. Management styles could be completely different; one company uses hands off approach, while the other is a complete hand on organization. How can they combine two sales forces and make them one, to have the same goals to accept the same compensation plan, that could be lower or higher then they are used to. Management would have to face so many internal and external obstacles while trying to reflect a smooth transitional merger to the customer. A consistent set of reports and data collection would have to be done to make sure the merger is benefiting the companies.Regular monitoring of how a business is performing is also important to determine if goals and objectives are being met. In conclusion if the merger produces the revenue, growth and success that the two companies were striving for, then it was well worth the many avenues it took to get there. References A. T. Kearney’s Retrieved On November 11, 2012 http: //www. atkearney. com http://www. albanyhardware. com Spiro, R. L. , Rich, G. A. , & Stanton, W. J. (2012). Management of a sales force. (12th ed. ). McGraw-Hill