The Santa Clause Quotes

The Santa Clause is a 1994 movie starring Tim Allen, about Scott Calvin, a man who injures Santa Claus on Christmas Eve. He and his son Charlie find Santas sleigh and reindeer (the jolly old elf is nowhere to be found), and they finish his Christmas Eve toy deliveries. But when Scott and Charlie go to the North Pole to return the sleigh, they discover the catch: Scott is now the new Santa, and has to take on his responsibilities. Scott at first has trouble believing what happened was real, but Charlie remembers everything and starts telling people his dad is Santa Claus. This causes friction with Charlies mother, Scotts ex-wife Laura. Eventually, with the help of a magical snow globe, Scott accepts his new role, and he smoothes things over with Laura so that he can be a part of Charlies life.   The movie was a critical and box office success  and resulted in two sequels (that were not as well-received as the original).   Here are some memorable quotes from the movie The Santa Clause.   Quotes from Scott Calvin Merry Christmas to all, and to all a good night! When I get home, Im getting a CAT scan! Can we take a direct flight back to reality, or do we have to change planes in Denver? Who gave you permission to tell Charlie there was no Santa Claus? I think if were going to destroy our sons delusions, I should be a part of it. Well kids, I certainly hope you have been good this year because it looks like Santa just took out the Pearson home. Charlie, stay away from those things. Theyre reindeer, you dont know where theyve been. They all look like theyve got key lime disease. Quotes from Charlie Calvin You said you believe in Santa Claus, right Dad? Charlie:  Whoa, Dad! Youre flying! Charlie: Get the bag of toys. Scott: And do what? Charlie: Go down the chimney. Scott: Down the chimney? You want me to take the toys down the chimney into a strange house in my underwear? Bernard: Hey, how are you doing? Scott: Im just saying good-bye to Charlie. Bernard: What good-bye? Charlie, youve still got the glass ball I gave you, right Charlie: Yeah. Bernard: Well, all youve got to do is shake it, whenever you want to see your dad. He can come back to visit you any time day or night. Charlie: Really? Bernard: Have I ever steered you wrong? Quotes From Other Characters in The Santa Clause Laura: All Neil told him was that Santa was more of a feeling. More of a state of mind than an actual person. Little Elf Judy:  Seeing isnt believing. Believing is seeing. Mr. Whittle:  You should see a doctor, a shrink, a dietician, anything.  I dont know whats happening to you. Youre starting to look like the Pillsbury Doughboy. E. L. F. S. Leader:  Were your worst nightmare... Elves with attitude. Bernard:  In putting on the suit and entering the sleigh, the wearer waives any and all right to any previous identity, real or implied, and fully accepts the duties and responsibilities of Santa Claus, in perpetuity to which ​time the wearer becomes unable to do so by either accident or design.

The Privilege For False Privilege - 1597 Words

1. Does the absolute privilege for statements made in judicial proceedings protect defamatory statements made in letters to a judge submitted into evidence at a criminal trial? 2. Does the qualified privilege to publish to someone who shares a common interest or in defense of the interest of others apply when a party in a criminal matter solicited individuals to submit letters to a judge attesting to the party’s character? II. Brief Answers 1. Likely yes. Because the statements were related to judicial proceedings, and there was an opportunity to challenge the veracity of the statements, any defamatory statements contained therein are likely protected by the absolute privilege for statements made in judicial proceedings. 2. Perhaps. It†¦show more content†¦Peck, 43 Md. App. 168, 173 (1979). This doctrine has a fascinating history beginning on June 13, 1888, when the Court of Appeals decided three cases involving this privilege on the same day. One case involved statements made by an attorney in the course of judicial proceedings, Maulsby v. Reifsnider, 69 Md. 143 (1888), another involved statements by a witness providing testimony, Hunckel v. Voneiff, 69 Md. 179 (1888), and the final involved statements made by party-litigants in a case, Bartlett v. Christhilf, 69 Md. 219 (1888). The theme that emerged from these three cases is that when a witness is providing testimony to the court, that witness should be answerable only to the court, and not to third parties, for untrue statements by means of the power find someone guilty of perjury. Under these three cases, then, it would appear that the privilege would only apply to statements made under the penalty of perjury. As such—under this 1888 rule—the doctrine would not likely apply because the letters submitt ed to the court would not likely be punishable by perjury. In Kennedy v. Cannon, 229 Md. 92, 96 (1962), however, the Court of Appeals extended the 1888 rule to apply to a witness in any â€Å"pleadings, affidavits, depositions, andShow MoreRelatedLaw Firms Face Technological Minefield For Preserve Legal Professional Privilege : True Or False?1314 Words   |  6 PagesLaw Firms Face Technological Minefield to Preserve Legal Professional Privilege – True or False? True. But not entirely, as legal practice managers can turn the answer around. Let me explain, and then you can make up your own mind. Electronic communications could pose a risk – true Lawyers and their clients communicate frequently. In this world of advanced technology, these communications no longer take place just through good old letters or via a simple phone call. They now take place largelyRead MoreLibel: Gregory V. Gregory Case Analysis1034 Words   |  5 PagesLibel is false, â€Å"published or broadcast communication that lowers the reputation of an individual by holding him or her up to contempt, ridicule, or scorn† (Pember, 691). Defamation is a broader, more encompassing term that includes both libel, which is published defamation, and slander, which is spoken defamation. In the case Gregory v. Gregory, plaintiffs Robert, Christopher, and Samuel Gregory sue their brother, W. Patric Gregory III (â€Å"Patric Gregory†) for libel. The brothers are in a family businessRead MoreThe Complexity And National Significance Of The D.c1174 Words   |  5 Pagesthe rules of personal jurisdiction render the D.C. Circuit a forum for many anti-fraud s uits against government contractors. 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Society (especiallyRead MoreAnalysis Of White Privilege : Unpacking The Invisible Backpack1113 Words   |  5 Pagesâ€Å"White Privilege: Unpacking the Invisible Backpack† by Peggy McIntosh is about the dominant white race having societal advantages over the minority race. White privileges are known for having favorable advancements to white people and particularly men in that category. For those who receive benefits due to their origins of the white race refuse to acknowledge the power they have over the minority race. Instead, whites see all races having the same oppo rtunity to become successful. Due to their obliviousnessRead MoreUnspeakable Conversations By Harriet Mcbryde Johnson1184 Words   |  5 Pagessociety (Young 53). In our society, the stigma of disability has been socially constructed and disabled people have long been discriminated (Wendell 101). In Vivian May’s essay on Intersectionality, one critical practice is that it can â€Å"challenge false universal and highlighting omissions built into the social order and intellectual practices† and Johnson follows this practice in â€Å"Unspeakable Conversations† (May 81). Harriet McBryde Johnson has been discriminated her whole life because she is notRead MoreDatabase Security: Database security is a critical Domain of Computer and Information700 Words   |  3 Pagesto database security are excessive and unused privileges, SQL Injection, DoS etc. Excessive and Unused privileges is when someone in the firm is granted database privileges that exceeds the requirement of their job function, these privileges may sometime be abused. A good example for Excess and Unused Privilege can be a University System Administrator who’s primary function is to maintain student information, but due to excessive privileges could potentially have access to modificationRead MoreThe US Federal Laws and Testimonial Privileges1285 Words   |  5 PagesLaw The essence of testimonial privileges is to balance the search for truth with that of the unique character of privileged relationships. The US federal laws offer spousal privileges in to persons on the basis that communication between spouses is confidential. This privilege protects against the disclosure of contents of confidential communications between spouses during the course of their marriage. This privilege is applicable in both criminal and civil cases. Either the witness-spouse orRead MoreAnalysis Of Tears We Cannot Stop By Michael Eric Dyson1168 Words   |  5 Pagesplays the role of a pastor. Dyson preaches to white American about the ignorance white Americans have about racism towards the black community. This racism is deep-seeded in America’s history and has been perpetuated by white innocence, white privilege, and a refusal to learn, despite rebuttal claims that racism is dead in America by white folk. Dyson put forward the idea that racism is not just calli ng a black person the â€Å"n† word, blatant discrimination, or cops unjustly shooting and killingRead MoreThe Readings White Privilege : Unpacking The Invisible Knapsack, By Peggy Mcintosh, White Women, Race Matters1425 Words   |  6 PagesThe readings White Privilege: Unpacking the Invisible Knapsack, by Peggy McIntosh, White Women, Race Matters by Ruth Frankenberg and Representing Whiteness in the Black Imagination, by bell hooks, all cover the issue of whiteness from different perspectives. There are many aspects of whiteness; in this essay, I will argue that the two most important features are the absence of knowledge of the issue on the part of white people and stereotype consequences. A key point in racism is whiteness, and

The Business Media of Canada Free-Samples-Myassignmenthlep.com

Question: Discuss about the Business Media of Canada in reference to two specific Channels and discuss their way of News Broadcasting. Answer: Introduction: Canada has two famous business news channel namely the CTV news channel which is owned by Bell Media, the subsidiary of Bell Canada. CTV news channel is a category C specialized channel under the Canadian English language channels. Whereas, BNN is also a channel owned by Bell Media but the operations of this channel are functioned by the CTV channel. BNN is an A category channel under the Canadian English language channel (Ward, 2015). Content analysis: The channels CTV and BNN are interrelated with each other by their owners as well as by their programming. The channel of CTV was launched in 1997 and that of BNN was on 1999. Both the media is put together by their choice of news. CTV news programmes the national and international business news and information and BNN programmes business news and financial news. Both the channel is broadcasted on a national basis. The news channels has a good reputation regarding their integrity of proper journalism for years, both CTV and BNN are seen to be very professional and their vulnerability affects the other medias for biases. However, it is clear that if any other source tries to imitate the way these channels broadcasts the news then they will certainly fail (Terry, 2014). The journalist or reporter collects the information from the sources or from the exact place. As both the channels broadcasts mainly the business news so they collects them mainly from their sources. The collected news is then submitted in a written form to the sub-editors of the house which is then checked and ascertained by the editor. The editor then checks the importance of the news and after that the news is edited by removing certain portions and hence allowed to broadcast. There is sure an argument about the vertical integration of these channels but one thing that assures about the fact is that the smallest news channels also have programmers who have the potential of journalistic integrity (Terry, 2014). The both channels have budget to hire anyone who can be trustworthy for the public whenever threats regarding journalism appears. The channels need a risk managing journalist or reporter in order to increase their fame. Comparative Critique: Recently, in Canada, the news of tax changes in Canada was broadcasted by these two channels in different ways. The CTV portrayed the news defining the cuts of Taxes and the BNN portrayed the situation of the Canadians after the tax changes. The tax change and implication news was very important news and both the channels showed the different angles of the news. The CTV news talked only about what the changes are and the BNN news discussed the after effects of the tax implementation (Schindel Given, 2013). From the above discussion is can be said that they both follow different styles of broadcasting news and have different thinking abilities. CTV is more professional and practical in nature but BNN is more available for the common people of Canada. The CTV channel has two parts of channel programming, one is the AM and the other one is the PM (Davis Taras, 2017). Conclusion: The news channels CTV and BNN are particularly business oriented and they both have different way of programming. The CTV is the programming head of the BNN and is also more experienced channel than the BNN. The BNN mainly discusses the business news but the CTV does have other news as well. The both channel are entrenched in culture and follow immense professionalism. The both channel are known as ideal business channel. The channels vary in their ideals and techniques but have the same choice of news. The Canadian media is greatly influenced by these two channels and covers business news on national level within them. The media of Canada is one of the best media sector across the world. Canadian media is also funded by the government of the country. Related article: For describing the relation between CTV and BNN an article can be sorted. There was an article published by the Reuters, Canada. The article stated that the Bell Canada which is the sole owner of both the media. The article stated that the Bell Canada has made a version of the television channel for mobile and both the CTV and BNN will be broadcasted in the mobile version. The reason of this was stated as both the channels are trusted and the mobile version will provide them with the access to the larger world and render their news all over the globe (Davis Taras, 2017). References: Davis, R., Taras, D. (Eds.). (2017).Justices and Journalists. Cambridge University Press. Schindel, T. J., Given, L. M. (2013). a discourse analysis of newspaper media in Canada.9(4), 384-395. Terry, C. (2014). Cross-promotion, Self-Promotion Effects in News Media.The McMaster Journal of Communication,10. Ward, S. J. (2015).The invention of journalism ethics: The path to objectivity and beyond(Vol. 38). McGill-Queen's Press-MQUP.

Roswell & Government Coverups Essays - Roswell UFO Incident

Roswell & Government Coverups On the night of July 4, 1947 a thunderstorm filled the sky with loud blasts of thunder and a distinct sound accompanied by a bright flash of light. Giving little thought to the strange occurrence, Mac Brazel went back to sleep and decided to inspect the damage in the morning. In the morning the farmer and his son were surprised to discover an area where pieces of metal were spread throughout the field. Mr. Brazel knew that the pieces appeared to be very strange, so he loaded his truck with some of the debris and took them to the closest city, Roswell which is some 75 miles from his farm. The Roswell Sheriff looked at the debris and decided to call the Roswell Army Air Field. He thought that the pieces could be the wreckage of a top-secret project and that the army would be the best authority for the situation. The army checked and found that in fact no secret projects had been performed in this location. Jesse Marcel and Captain Sheridan Cavitt decided to drive to the farm outside of Corona, New Mexico and look at the crash site for themselves. Upon seeing the crash site, they mutually decided that the wreckage was not from this world and that they must alert the Pentagon. The Pentagon already knew by this time what was happening in Roswell and General Clemence McMullen told Roswell Army Air Field that they must cover up the whole story. Thus a conspiracy between the government of the United States and the citizens was born (Acevedo 1-5). Extraterrestrials exist and have visited our planet. The United States government as well as many other worldwide governments have proof of UFO existence but are afraid to release this information to the general public. It is up to the general public to examine the evidence and decide whether UFO's exist. If the government is going to continue a policy of denial then the citizens must begin a policy of belief. Whether policy makers are afraid of UFO's effect on national security or the potential mass hysteria that could follow such a release of information, the people must not sit back and let evidence of extraterrestrial contact slip through the cracks. A UFO crashed into the side of a mountain on the night of July 4, 1947. The alien craft had malfunctions that may have been caused due to the thunderstorm. As the craft touched the ground on Mac Brazel's farm, it again became airborne and was able to remain in the air until crashing to its final resting-place. This is where the craft was recovered shortly after the news was released that the 509th Bombardment group at Roswell Army Air Field had come into the possession of a flying saucer (RAAF 1A). The day after this newspaper was released many foreign countries began to call Roswell, New Mexico about the article so a new article was released. This article said that the mysterious objects found on the ranch were really nothing more than debris from a high-altitude weather balloon, not a grounded flying disk (General Ramey 1A). The nuclear physicist Stanton Friedman said, ?Unfortunately, the media bought the Air Force cover-up hook, line, and sinker (Stacy 34).? The first decorated ma n to inspect the initial crash site Jesse Marcel said ?I still don't know what the material was, except it was nothing like I had ever seen before and it certainly wasn't from any weather balloon (Stacy 34).? In 1997 a piece of metal alleged to be a fragment from the Roswell crash was presented to local Roswell scientists for analysis. Dr. Russel VernonClark performed the tests on the material and found that the object had an abnormal ratio of Germanium. This element is not found on earth and has a life of only 1.35 hours. This was proof to Dr. VernonClark that the material was from an extraterrestrial craft. Dr. Jesse Marcel Jr. also examined the piece to compare it with the memory he has from the wreckage his father showed him in 1947. Dr. Marcel agreed that this object looked like the objects that he had seen after the crash (Broussard 1). Roswell is the most

Interpersonal interactions in health and social care Essays

Interpersonal interactions in health and social care Essays Interpersonal interactions in health and social care Essay Interpersonal interactions in health and social care Essay In wellness and societal attention we use many assorted methods of communicating and interpersonal interaction to pass on efficaciously in assorted environments. These methods can be influenced by many factors which may interfere with how the information we have communicated is transmitted such as linguistic communication demands. self-pride. propinquity and centripetal damage. In my essay I am traveling to explicate how centripetal damage and linguistic communication demands may act upon effectual communicating and interpersonal interactions in wellness and societal attention environments. The term centripetal damage encompasses ocular loss. which besides includes sightlessness and partial sight. hearing loss and multi-sensory damage ( Shaw Trust. 2014 ) . I will now explicate how centripetal damage may act upon the manner we efficaciously communicate and interpersonally interact within wellness and societal attention utilizing Argyle’s communicating r hythm. The communicating rhythm is arranged into 5 phases. Argyle ( 1972 ) believed that pass oning interpersonally was a accomplishment that could be developed. much similar to larning to drive. In the first phase of the communicating rhythm Argyle states that thoughts occur. An illustration of this phase of the rhythm would be a physician remembering the information they wish to pass on to a patient who suffers from multi-sensory damage with complete loss of hearing and sight. The Department of Health defines persons enduring from multi-sensory damage if their combined sight and hearing damage cause troubles with communicating. entree to information and mobility ( Action on Hearing Loss. 2011 ) . During the 2nd phase of the rhythm the message that is being communicated is coded. during this phase a physician would make up ones mind how to pass on their message towards their patient. In order to pass on efficaciously the physician must take into consideration which method of communicating tantrums the patients demands such as British mark linguistic communication. ocular mark framing or tactile sign language. In the 3rd phase of the communicating rhythm the message is sent. during this phase the physician has now communicated their message to the patient. nevertheless the physician has communicated his message utilizing British Sign Language alternatively of haptic sign language. In the 4th phase of the rhythm the message is received by the patient. during this phase the patient should hold successfully received the information that the physician has communicated to them nevertheless the patient has non received the message as she has lost a complete loss of sight and hence can non visually see the marks the physician is subscribing. During the fifth and concluding phase the message is decoded. Agyle theory suggests that during this phase the information has now been received and understood and the rhythm will now reiterate. This phase of the rhythm is dependent on if the individual presenting the message has used the correct and appropriate signifier of communicating based on the persons demands and the fortunes. nevertheless this is where the communicating rhythm has been unsuccessful due to the incorrect pick of method of communicating. Another common factor which may act upon the manner we efficaciously communicate and interact with people within wellness and societal attention is the linguistic communication needs of the persons. The linguistic communication needs of an person will be based upon many factors. a common linguistic communication demand may include an person who speaks English as a 2nd linguistic communication traveling to the United Kingdom. the demands of the person such as the usage of an tra nslator will depend on how fluid the person is in talking English. Using Tuckman’s theory of group formation I will explicate how linguistic communication needs can impact the manner we efficaciously communicate and interpersonally interact in wellness and societal attention environments. Tuckmans theory of group formation is arranged into 4 phases. these phases are known as forming. ramping. norming and acting. During the forming phase. the group of people are merely acquiring to cognize each other. for illustration in relation to wellness and societal attention. this would be the phase where a group of freshly employed pupil nurses run into the squad they will be working with. During the storming phase. Tuckman ( 1965 ) explains how the group of people are ill-defined about each-others functions within the group and the purposes of working together. this is the phase where the freshly formed group of pupil nurses would be seeking to pass on verbally and nonverbally with each other in order to detect their functions. strengths and failings within the group. During this phase. the group of persons would be inquiring inquiries about each other and measuring their functions within the group. Third is the norming phase. during this phase the group of people develop a sha red apprehension of what each-others functions are and portion a common purpose. during this phase one person in the squad approaches the others and state them he is a foreign exchange pupil and has merely been talking English for the past 5 old ages. therefore he is still seeking to understand the different idioms around him. The pupil nurses may get down to inquire and discourse with the person about the extent of his cognition in talking English. During this phase the persons will besides understand and be able to place countries of failing in talking English and be able to accommodate their methods of pass oning with the person in order to run into these demands. Any specific linguistic communication demands of an person should be met instantly when pass oning in order to come on through to the concluding phase of Tuckman’s theory. the acting phase. During this phase the group of persons are now working together efficaciously as a squad. for illustration during this phase the pupil nurses are now able to run into the linguistic communication needs of the foreign exchange pupil and can go on to work as a progressive squad.

Using the Six German Modal Verbs

Using the Six German Modal Verbs Modal verbs are used to indicate a possibility or necessity. English has modal verbs like can, may, must, and will. Similarly, German has a total of six modal (or modal auxiliary) verbs that you will need to know because theyre used all the time. What Are the German Modal Verbs? Man kann einfach nicht ohne die Modalverben auskommen!  (You simply cant get along without the modal verbs!) Can (kà ¶nnen) is a modal verb. The other modal verbs are just as impossible to avoid. You have to (mà ¼ssen) use them to complete many sentences. You shouldnt (sollen) even consider trying not to. But why would you want to (wollen)? Did you notice how many times we used modal verbs while explaining their importance? Here are the six modal verbs to look out for: dà ¼rfen -  may, be permitted  Ã‚  Ã‚  kà ¶nnen -  can, be ablemà ¶gen -  like  Ã‚  Ã‚  mà ¼ssen -  must, have tosollen -  should, ought to  Ã‚  Ã‚  wollen -  want to Modals derive their name from the fact that they always  modify  another verb. Additionally, they are always used in tandem with the infinitive form of another verb, as in,  Ich muss morgen nach Frankfurt fahren. (ich muss  Ã‚  fahren) The infinitive at the end may be left off when its meaning is clear:  Ich muss morgen nach Frankfurt. (I must [go/travel] to Frankfurt tomorrow.). Whether implied or stated, the infinitive is always placed at the end of the sentence. The exception is when they appear in subordinate clauses: Er sagt, dass er nicht kommen kann. (He says he cannot come.) Modals in the Present Tense Each modal only has two basic forms:  singular  and  plural. This is the most important rule you need to remember about modal verbs in the present tense. As an example, the verb kà ¶nnen  has the basic forms  kann  (singular) and  kà ¶nnen  (plural). For the singular pronouns  ich,  du,  er/sie/es, you will use  kann  (du  adds its usual -st  ending:  du kannst).For the plural pronouns  wir,  ihr,  sie/Sie, you will use  kà ¶nnen  (ihr  takes its usual -t  ending:  ihr kà ¶nnt). Also, note the resemblance to English  in the pairs  kann  / can and  muss  / must. This means that the modals are actually simpler to conjugate and use than other German verbs. If you remember that they have only two basic present tense forms, your life will be much easier. All of the modals work the same way:  dà ¼rfen/darf,  kà ¶nnen/kann,  mà ¶gen/mag,  mà ¼ssen/muss,  sollen/soll,  wollen/will. Modal Tricks and Peculiarities Some German modals take on a special meaning in certain contexts.  Sie kann Deutsch, for example, means She knows German. This is short for Sie kann Deutsch... sprechen/schreiben/verstehen/lesen. which means She can speak/write/understand/read German. The modal verb  mà ¶gen  is most often used in its subjunctive form:  mà ¶chte  (would like). This implies the probability, wishful thinking, or politeness common in the subjunctive. Both  sollen  and  wollen  can take on the special idiomatic meaning of it is said, its claimed, or they say.  For example,  Er will reich sein,  means He claims to be wealthy. Similarly, Sie soll Franzà ¶sin sein, means They say shes French. In the negative,  mà ¼ssen  is replaced by  dà ¼rfen  when the meaning is the prohibitive must not. Er muss das nicht tun, means He doesnt have to do that. To express, He must not do that, (not allowed to do that), the German would be,  Er darf das nicht tun. Technically, German makes the same distinction between  dà ¼rfen  (to be permitted) and  kà ¶nnen  (to be able) that English does for may and can. However, in the same way  that most English speakers in the real world use He cant go, for He may not go, (doesnt have permission), German speakers also tend to ignore this distinction. You will often find, Er kann nicht gehen, used  instead of the grammatically correct version, Er darf nicht gehen. Modals in the Past Tense In the simple past tense (Imperfekt), the modals are actually easier than in the present. All six modals add the regular past tense marker -te  to the stem of the infinitive. The four modals that have umlauts in their infinitive form, drop the umlaut in the simple past: dà ¼rfen/durfte, kà ¶nnen/konnte, mà ¶gen/mochte, and mà ¼ssen/musste. Sollen becomes sollte;  wollen  changes to wollte. Since the English could has two different meanings, it is important to be aware of which one you intend to express in German. If you want to say, we could do that, in the sense of we were able to, then you will use   wir konnten  (no umlaut). But if you mean it in the sense of we might be able to or its a possibility, then you must say,  wir kà ¶nnten  (the subjunctive form, with an umlaut, based on the past tense form). The modals are used much less frequently in their present perfect forms (Er hat das gekonnt, meaning He was able to do that.). Instead, they typically take  on a double infinitive construction (Er hat das nicht sagen wollen, meaning He didnt want to say that.).

Business planning --Bakery Essay Example | Topics and Well Written Essays - 5000 words

Business planning --Bakery - Essay Example Marketing strategies and financial plans are also a part of this report. Forecast of profit and loss account, cash flows and balance sheet for three years is also provided in this report. Johnson Bakers is planning to start new business in London. There are two partners named Michael Johnson and Peter Johnson. Michael Johnson is expert in marketing the products and Peter has expertise in operational activities. They both decided to start new business with equal investment and with a profit sharing ratio of 1:1. The aim of the business is to provide bakery products and services overall London. It is the priority of the company to provide fresh and high quality to its customers. New business needs to promote its product in market as it is planning to manufacture bakery products that are available to all. Initially, the company is planning to introduce some of its key products like cakes, biscuits, coffee and bread. As this is a private partnership of two individuals, it is difficult to control the operations of the business. Peter is allowed to control the accounts and other operational activities of business. Mr. Michael will start its work from the beginning and will continue to work till the achievements of the objectives. Following are the objectives of the company: UK market is effective for providing hot beverages to the customers. The weather of the country remains cold over the year so the products are widely used in the country. London is a metropolitan city and the lovers of coffee are mostly available there. There are many bakery products available in the market that attracts the public of London. Variety of products is available in the market but Brand recognition proves to be vital for this type of business. It is necessary o analyse the market of UK so that strategies could be made to survive in the competitive market where there are large number of suppliers of the products. Marketing and

Compare & Contrast Jakob and Wilhelm Grimm Cinderella, Ever After and Essay

Compare & Contrast Jakob and Wilhelm Grimm Cinderella, Ever After and Disney's Cinderella - Essay Example The Brothers Grimm, Jakob and Wilhelm, were the first to put the age-old story of a poor little princess turned pauper turned princess to paper as a means of preserving the rich oral history of their German homeland in the early 1800s. Because their original intention was not to write children’s stories, but to preserve folktales, there remain traces within Cinderella that hint of a darker past. Also, because the story was written during a time of strong Christian morality, the stories contain a blatant religious overtone – including the beginning when Cinderella is told by her dying mother that her responsibility in life is to â€Å"be good and pious.† The step-sisters in this version are beautiful to look upon, but the brothers describe them as â€Å"vile and black of heart.† In portraying Cinderella, the Grimm brothers go into great detail regarding Cinderella’s grief over the loss of her mother and include a magical hazel tree in which a white b ird perches and delivers to Cinderella any of the wishes she expresses. It was with the help of the little bird in the hazel tree that Cinderella was able to be outfitted properly for the first of a three day festival and dance. In this case, she was forced to leave the dance three times, once by jumping through a pigeon house, once by climbing a tree and the third time, she finally left behind a golden, rather than a glass, slipper. The prince twice picked up the wrong sister to be his bride after they each had mutilated their own foot in order to fit into the slipper, but the bird at the grave continued to warn him. On her wedding day, the two false sisters were punished by the birds by having their eyes plucked out one at a time, suffering blindness forever afterward. This is a gruesome tale compared to that presented by Walt Disney in 1950. Here the step-sisters have become as unfortunate-looking as they are in spirit, both mean and

Annotated Bibliography Essay Example for Free

Annotated Bibliography Essay Based upon the journalist research of web based learning environment and different learning styles; it seems that web based learning environment is an excellent medium for enhancing learning, due to its ability to adjust to individual student learning styles and preferences. The article investigates the impact of students learning style and their performance. Online degrees have increased since 2006. More learners are becoming more technologically savvy, and it is those learners that are technologically inept, who relies on instructional design from classroom settings and interaction with instructors and peers. The investigation leads to the assessment and learning style on student achievement in a Web based learning environment. If it was just a matter of instructional learning it would be a good fit for all, however, all does not possess technology abilities. If all learners had these abilities, web based learning styles would increase. Web based instructional design modules are not conclusive to certain learning styles. Consideration should be given to the learners characteristics whether the learner is able to grasp the material via the web based instruction. Learners should consider their learning style, motivational level, ability to interact with the instructor and their peers. However, without these abilities, students’ learning styles will be impacted because they lack the abilities to learn via web based instruction modules. Lai, I K. W. Lam, F.K.S. (2010). Perception of various performance criteria by stakeholders in the construction sector in Hong Kong. Research is conducted to examine different points of views of the importance of performance outcomes in a construction project in Hong Kong. ANOVA was used to analyse the data relative to how the performances were measured. Performances were measured using a performance criteria starting with the most important first, which is time. Timely completion of a project would prevent loss of revenue and penalities to the contractor. Lai and Lam noted that construction projects require concise planning, and are  divided between the consultant and the contractor. However, each par ty plays a significant part in the projects’ success. The difference between the client and the contractor; the client usually push for timely completion and would offer an incentive bonus for timely completion, however, the contractor would prefer a reasonable duration of time, therefore to avoid penalities to the contractor. The client, consultant, and the contractor, all parterner together to make the project a success by bringing job satisfaction, quality, safety, environment, generation of innovative ideas, performance criteria, and effectiveness to the project. Avoiding any mishaps that will delay or keep the project from running smoothly. Williams, A BTM7101-8 Activity 6, pg 2 The results of the research found that time was the most important factor of the project and should be taken into consideration early on in the planning process, and certain allowances should be factored into the budget, such as time constraints, delays, and mishaps that could happen during the construction of the project. References Wang, K.H., Wang, J.H., Wang, W.L. Huang, S.C. (2006) Learning styles and formative assessment strategy: enhancing student achievement in Web-based learning Wang T., Wang K., Wang W., Huang S. Chen S. (2004) Web-based Assessment and Test Analyses (WATA) system: development and evaluation. Journal of Computer Assisted Learning 20, 59–71 Ford N. Chen S. (2000) Individual differences, hypermedia navigation and learning: an empirical study. Journal of Educational Multimedia and Hypermedia 9, 281–312. Seckel, S. (2007 Characteristics and Responsibilities of Successful e-Learners LAI, I. K. W. (2010). Perception of Various performance criteria by stateholders in the construction sector in Hong kong. Assaf, S.A. and Al-Hejji, S. (2006) Causes of delay in large construction projects. International Journal of Project Management, 24(4), 349-57. Naoum, S. (2003) An overview into the concept of parternering . International Journal of Project Management 21(1), 71-6. PAH (2008) Project Administration Handbook for Civil Engineeering Works, 2008 Edition.

DNA Essays -- Biology Biological Essays

DNA "There is no substance as important as DNA," Watson, 1991. Gene therapy is a controversial issue in today’s science society. Debates in the United States are covering a wide range of topics. I will discuss just a few viewpoints from both sides. First of all, a little background on DNA and genetics. DNA, or deoxyribonucleic acid, is a complex structure consisting of a double stranded helix made up of complementary base pairs. Adenine (A) pairs up with thymine (T) and guanine (G) matches with cytosine (C). They are held together with the help of hydrogen bonds. The helix is spiral shaped, and the outside of DNA is alternating sugar and phosphate groups. Watson and Crick presented this structure in 1953. "The genetic code is imprinted in the precise sequence of the nitrogenous bases running down the length of DNA molecule." Lee, 1993. A base triplet code is made up of three nucleotides. Each DNA triplet code is translated via a messenger RNA into a protein. DNA has a semiconservative replication process where the double strands unwind and serve as templates. A genome is a collection of DNA molecules that make up am organism. There is great diversity between different species and even between the same species. "The human genome contains up to three billion base pairs, the genetic difference among individual humans is as much as three million base pairs of DNA" (Davis, 1990). A mutation is where a gene is changed to another form. A mutation does not imply a bad thing happened. They can be deleterious, cause disease, reduce fitness or even be lethal. A mutation can also be beneficial if it increases adaptability or advantages in a species. Or a mutation can be silent and cause no apparent change in the organism. T... ...ecoming a safer, more efficient process that may some day cure the world of all genetic disease. Some day, being sick may just mean getting gene therapy. Bibliography Joel Davis, Mapping the Code: The Human Genome Project and the Choices of Modern Science, John Wiley & Sons, Inc., 1990. Thomas F. Lee, GENE FUTURE: The Promise and Perils of the New Biology, Plenum Press, New York, 1993. U.S. Congress, Office of Technology Assessment, New Developments in Biotechnology— Background Paper, Pubic Receptions of Biotechnology, OTA—BBP—BA—45, U.S. Government Printing Office, Washington, D.C., May 1987 quoted by George J. Annas and Sherman Elias, GENE MAPPING: Using law and Ethics as Guides, Oxford University Press, New York, 1992, page 144. Unknown author, Gene Therapy - An Overview, 1990, http://www.gene.com/AE/AB/IWT/Gene_Therapy_Overview.html

Sex Discrimination Is Non-Existentin the Workplace in Hong Kong

Introduction: Hong Kong, known as†Pearl of the Orient† which enjoys the freedom of speech, the freedom of economy and the finest legal system. However, discrimination is everywhere. It is because people are not equally. It would always be inequality among people referring to physical and mental processes. Of course the two sexes are not equal, so that sex discrimination is always an issue in a society, especially in workplace. Background:It is a matter of fact that a employer will base on their education background, belief, own interest and preference to hire the staffs and even for the promotion, benefits, bonus. And women have the traditionally and historically been subjected to legal discrimination form their gender. Some of this mind set still on cultural stereotypes that treats women primarity in the roles of wives and mothers. Futher women have been bench-marked as the â€Å"weaker sex† than male which might need protection from the third party.Such beliefs w ere used in the job market, both in public and private sector. The situation In the past practice of government, for example, Anson Chan(Post Chief Secretary for Administration) had employed with a lower salary than male civil servant in the same position. It is because she is not a man and did not count on her ability to work. The other example is Bank of China group did not ever have a female as a CEO position which also is another kind of in-direct sex discrimination. Form Hong Kong already had Sex Discrimination Ordinance which passed in 1995.Discrimination on the basis of sex, marital status and pregnancy and sexual harassment are make to unlawful under this legal law. According to SDO which both is protecting of men and women. However, There is a law does not mean that sex discrimination is non-extistent. Employers still can get full control of the employment because they will not disclose the truth to the candidates due to the gender issue, like the secretary post is always a woman. In fact, the other kind of in-direct discrimination because some think woman will soon leave the osition to a house-wives or woman will get pregnancy, so that some of employers are not willing to promote a female as a top management to save the parental leave. The other common Sex discrimination is sexual harassment in workplace. Sexual harassment  is  intimidation,  bullying  or  coercion  of a sexual nature, or the unwelcome or inappropriate promise of rewards in exchange for sexual favors. Surely sexual harassment is illegal. Harassment can include â€Å"sexual harassment† or unwelcome sexual advances, requests for sexual favors, and other verbal or physical harassment of a sexual nature.In many listed companies, most of staffs are male and always claim that woman is even cheap or criticize woman who is not wise enough.. In my workplace often would happen such issue. I have heard my boss said† Secretary should be a virgin† and I will make a promotion or raise salary only base on her appearance and good shape of body. This is a sexual harassment cannot easily valid. The other example is a Legislative  Councillor Mr Kam Nai Wai was suspected sexual harassment to a female assistant and also had fired her eventually. And this case even cannot make a charge at first stage.So that a lot of things cannot be protected by law. Limitations Sex discrimination not only will affect the economic growth but also will harm the organization image. First, human capital is a key source of a company if cannot let the capable people to the right position that would decrease the human capital. Corporate image also is another huge resource that goodwill can make the brand name growth. It is remind that enterprises do not under-estimate the consequence of sex discrimination because once involves on a lawsuit can be a huge loss.Recommendation Sex discrimination should be a key issue of an organization and should imply to all work force to ob ey. Many of organizations can gain form avoiding sex discrimination, like some international business, HSBC, Cheung Kong Holdings Limited It will definitely increase the productively and should put a effort like training program and re-enforcement on daily operation. Information form Hong Kong Labour department, there is still uneven distribution on job nature and income of male and female in 2010 as below: Leading Occupations for Women, in 2010 | |Occupation |Total Employed (Men and Women)|Percent Women |Ratio of Women's Earnings to Men's | | | | |Earnings | |source:  HK. Labor department, Women's Bureau, 20 Leading Occupations of Employed Women, 2010 | |Managers and administrators |8,018 |31. 0 |65. | |Secretaries |2,404 |98. 9 |N. A. | |Cashiers |2,974 |77. 9 |89. 4 | |Registered nurses |2,162 |93. 1 |88. 9 | |Sales supervisors and proprietors |4,836 |43. 3 |71. 5 | |Nursing aides, orderlies, and |2,081 |91. |90. 1 | |attendants | | | | |Elementary school teachers |2,216 |82. 5 |94. 9 | |Bookkeepers, accounting and auditing |1,621 |932 |93. 7 | |clerks | | | | ConclusionAlthough there is a big improvement in female employment, some of industries still focus in male or female work force only. Towards to Twenty-one century, there should be more and more equal job opportunities to both gender and also need to decrease the chance of sex harassment. Finally, people in Hong Kong will gain form the revolution. Bibliography Why market don’t stop discrimination by Cass R Sunstein HK Labour department information 2010 by GOVHK Sex discrimination ordinance by Equal Opportunities Commission Sex harassment by Wikipedia Total word(1050 words)

Drug test Essay

Carl Robins, began working for ABC, Incorporated, about six months ago as a campus recruiter. This is considered a tough job, which involves many responsible. Carl had only been with the company for six months, but expressed he was ready to begin recruiting people. In early April, Carl recruited his first fifteen people. Those people would be working for Monica Carroll who was the Operations Supervisor. Monica informed Carl that she would need them to be done with orientation and working by July, first. Carl planed for all fifteen people to begin orientation on June fifteenth, this would give Carl fifteen days to finish up everything that was not complete. This case study will discuss what Carl Robins was responsible for, it will examine the key problems, and analysis what caused these problems, and provide different possible solutions to the problems. The Facts The facts in this case study, some of which have already been discussed previously are as followed: Carl had only been working for ABC, Incorporated, for six months before making the decision that he was ready to take on all the responsibilities of a recruiter. Carl recruited his first fifteen new hire employees in early April, and informed all fifteen people that orientation was scheduled for June fifteenth. Carl received a phone call May, fifteenth from Monica Carrolls, reminding him of the long list of tasks that all the fifteen new hires must have completed. The long list contained the training schedule, orientation manuals, policy handbooks, physicals, and their mandatory drug tests. On May, twenty-sixth, Carl began to look over the new hires files, and realized all the missing paperwork that needed to be completed. None of their drug tests had been completed, and Carl could find three orientation manuals all missing pages. The last thing that pushed Carl over the edge was when he passed by the training room and noticed all the computers that were set up the training room. That is when Joe informed him Carl had the room reserved for the entire month Key Problems/ Cause of problems Carl Robbins has several different problems at this point, but they all began with one root problem and over time got worse. The root problem that could have made a huge difference it if never happened is called procrastination. According to Psychology Today. com, everyone procrastinates from time to time, but about twenty percent of people deliberately avoid tasks that can be difficult and look more for some kind of distraction. It also states that procrastination plays a large role in our struggles with self-control and our ability to predict how we are going to feel tomorrow, or even the following days (Psychologytoday. com). Because Carl chose to procrastinate, many other problems branched off from the main problem. Things like; not making sure that all the mandatory drug tests were completed, or an appointment setup for them. Not having all their new hire files complete, or the manuals ready for orientation, not even having a training room for orientation. The causes of all these problems were procrastination, poor time management skill, and lack of preparation. Due to Carl’s procrastination, poor time management skills, and lack of preparation it has not only cause more stress on him, but he is going to need guidance from his boss on the best way to fix the problem. Possible Solutions to the Problem First, a list should be made of all the problems then each problem can be addressed separately. The lists of problems are as followed: 1. Procrastination 2. Incomplete applications 3. Incomplete orientation Manuals 4. No training room for orientation 5. Mandatory drug tests Procrastination is a problem that many people struggle to overcome. According to Carol Halsey the Founder and President of Business Organizing Solutions, he stated the four main reason that people procrastinate is because of poor habits, feeling overwhelmed, trying to be perfect, and would rather be doing something else (powerhomebiz. com). Here are 10 tips that Carl and many other people could try that will him them stop procrastinating: 1. 1 Keep perfectionism in check, make a list but not one that is imposable to accomplish. 2. 2 Get quick things out of the way, try doing all the small things on the list first. 3. Take small steps, break things down into small projects so you don’t get overwhelmed. 4. Reward yourself, as you accomplish small goals always reward yourself, it can become motivation. 5. Do the easy things first, try to do the easy things first so you don’t get overwhelmed. 6. Alternatively, maybe do the hard things first, try getting the hard things out of the way first? 7. Be an optimist, all ways stay positive, see the good things about the situation 8. Do not let temptations fuel you, do not let things like TV, and your phone distract you. 9. Use your energy wisely, Try to tackle your list when you have to most energy 10. Find support from others, if you are having trouble with something ask for help (Stressabout. com) The next problem that needs to be addressed making sure that the new hires have completed all of their application. This problem is not a difficult one to fix. After going through all the files, set aside the ones that need to be finished. Give them a call and set up a time in the next week to have them finish fill all the proper paper work out. I order to fix the next problem Carl needs to find a manual that does not have any missing pages. One way to try to locate one is send out a mass email and mark it as urgent, asking your fellow employees for helping you locate it. Once you get your hands on one that is complete. Making the copies should be a breeze. Now that Carl knows the training is not available, he needs to find a room big enough to fit sixteen people. Again never be afraid to ask for help for others to help fix things. Sending out emails or asking around is a good tool that needs to be utilized. If all else fells Carl could always call his local library and see if they have a training room use. Mandatory drug tests are one of the first things that need to be taken care of. Most pre- employment drug testing sites operate on a first come first serve basis. When you send someone for a drug test there is a paper that is filled out by the employer that they will need to take will them. The person taking the test will need to make sure they have their identification that shows who they are. The best plan of action that Carl should take is first to call the fifteen people and tell them he needs them to meet at his office at eight A. M. the following morning. At that point, he can finish all the paper work needed and send them for their drug test. Then he needs to send out emails asking about a training room, and the orientation manuals. Wish a little help from his fellow co-workers he should not have a problem completing those tasks Conclusion It is important when given a task to set up a plan and stick to it. If you procrastinate like has done, and many others people. You will find yourself stressed out and rushing to get everything completed. Let this be a lesson that it is important to stay on task and not wait until the last minute to try to get things done. After reading this case study now can understand the problems Carl encountered, what he did wrong that caused those problems, and different ideas to fix the problems and not make the same mistakes in the future. References Procrastination – How To Stop Procrastination, retrieved from, http://stress. about. com/od/Stress-Management-How-To/ht/How-To-Stop-Procrastination-10-Tips-To-Try. htm Psych Basics Procrastination retrieved from, http://www. psychologytoday. com/basics/procrastination.

THE UPS AND DOWNS OF BOOK PROMOTION

THE UPS AND DOWNS OF BOOK PROMOTION If you thought writing a book creates emotional upheaval, wait until you try to market it! Nope, people dont just step up and buy the book. You have to subtly, tastefully, skillfully remind them that this book is a tremendous investment without saying, Buy this book. Do you know how hard that is? It means chatting with people and mentioning youre an author, then having all these great one-liner answers to any questions they might ask . . . in hopes those answers convince them to buy. It means being available for signing events, sometimes driving hundreds of miles, only to sell eight books . . .and smiling through it all. It means answering every email with courtesy, cheerfulness, patience, and enthusiasm . . . EVERY email. It means being doubted It means giving away more books than you probably expected, and spending hundreds of dollars in postcards, posters, gas, business cards, website design and more, (much more if you self-publish) as you think maybe the next book will recoup that back for you . . . and hopefully much more. But it also means people gush over how the story resonated with them . . . and you almost cry at each and every time you hear a new person express their enjoyment. It means you dive into the next book, and the next, anxious to show how much better a writer you are now . . . because now you have readers asking when the next book comes out. It means you squeal when someone enjoys a phrase you spent hours perfecting, fighting so hard to make it look easy. There is no arrival in this journey of writing a book. Its always an uphill climb. About the time you have a momentous occasion, youre slapped with two stars instead of five, or some bookstore owner who says, Come back and see me once youve published a second book, or you send out review copies and the reviewer never delivers. About the time family and friends give you great responses, you learn of several who never find time to read it. And you learn to laugh about it . . . laugh about it ALL. You chose this path. Everyone told you it was difficult.Yet you travel it anyway, because seeing your precious stories born to the world is no different than having children. Once you birth those babies you have to commit to the good and the bad of the experience. Some are easier to raise than others, and all of them cause you angst sooner or later. But in the end, you love the heck out of them. Mainly because they are a part of you.

Direct Question Definition and Examples in English

Direct Question Definition and Examples in English A sentence that asks a question and ends with a question mark, such as Who are you? and Why are you here? Contrast with indirect question. A direct question, says Thomas S. Kane, is always marked by one or some combination of three signals: a rising intonation of the voice, an auxiliary verb inverted to a position before the subject, or an interrogative pronoun or adverb (who, what, why, when, how, and so on) (The New Oxford Guide to Writing, 1988). Examples and Observations Then our mother came inAnd she said to us two,Did you have any fun?Tell me. What did you do?(Dr. Seuss, The Cat in the Hat. Random House, 1957)Wheres Papa going with that ax? said Fern to her mother as they were setting the table for breakfast.(E.B. White, Charlottes Web. Harper, 1952)Whats in the box?(Brad Pitt as Detective David Mills in Seven, 1995)Whos on first?(Lou Costello addressing Bud Abbot in a famous comedy routine)Open your eyes, and look within.Are you satisfied with the life youre living?(Bob Marley, Exodus. Exodus, 1977)Didnt Frankenstein get married?Did he? said Eggy. I dont know. I never met him. Harrow man, I expect.(P.G. Wodehouse, Laughing Gas, 1936)When I was crossing the border into Canada, they asked if I had any firearms with me. I said, Well, what do you need?(Comedian Steven Wright)Would you tell me, please, which way I ought to go from here?(Lewis Carroll,Alices Adventures in Wonderland, 1865)Mother of mercy, is this the end of Rico?(Edward G. Robinson as C aesar Enrico Bandello in Little Caesar, 1931) Are you a good witch or a bad witch?(Billie Burke as Glinda, the Good Witch of the North, addressing Dorothy in The Wizard of Oz, 1939)What you doing sitting here by yourself, Marguerite? She didnt accuse, she asked for information. I said that I was watching the sky.(Maya Angelou, I Know Why the Caged Bird Sings. Random House, 1969) Three Main Types of Direct Questions Questions are sentences which seek information. They fall into three main types, depending on the kind of reply they expect, and on how they are constructed. Sentences formed in these ways are said to have an interrogative structure.​CautionA questioning tone of voice can turn a statement into a yes-no question. Such questions have the structure of a declarative sentence. The tone of voice has become particularly common, especially among young people, in recent decades. Marys outside?Youve spoken to her? (David Crystal, Rediscover Grammar. Pearson, 2003)Â   Yes-no questions allow an affirmative or negative reply, often just yes or no. The subject follows a verb (the auxiliary). Will Michael resign?Are they ready?Wh- questions allow a reply from a wide range of possibilities. They begin with a question word, such as what, why, where, or how. Where are you going?Why didnt he answer?Alternative questions require a reply which relates to the options given in the sentence. They always contain the connecting word or. Will you travel by train or by boat? The Lighter Side of Direct Questions I think of the story of a woman who was making a cross-country trip on a train. Something went wrong with the cars heating system and before long the passenger was suffering desperately from extreme cold in her upper berth. Finally, maddened with discomfort, she leaned over and spoke to the male passenger who was occupying the lower berth.Excuse me, she said, but are you as cold as I am?Im colder, he said, somethings wrong with this damn train.Well, the woman said, would you mind getting me an extra blanket?Suddenly the man got an odd look in his eye and said, You know, since were both miserably cold, let me ask you a direct question. Would you like to pretend that were married?Well, actually, the woman said, yes, I would.Good, the fellow said, then get up and get it yourself.(Steve Allen, Steve Allens Private Joke File. Three Rivers Press, 2000) Also Known As: interrogative sentence

Description of an advert Essay Example | Topics and Well Written Essays - 2500 words

Description of an advert - Essay Example The consumer marketers for the company emphasize  on push strategies  where their sales force convinces the retailers and dealers to carry, promote as well as sell the products of the company to the end users (Ryan & Jones, 2012). In contrast, the consumer marketers emphasizing pull strategies  haveheavy reliance on advertising as well as consumer promotions in drawing customers into the stores. The aspect of tools in terms of choice is influenced through company size. The market leaders afford more advertising while using sales promotion sparingly. In contrast, smaller competitors aggressively use sales promotion (Viardot, 2004). The brand of perfume in the advertisement is Dior perfume for ladies. The product is sleek, executive and fancy targeting the segment that keeps trying new products. There are various scents denoting warmth and comfort including vanilla or sandalwood. Subsequent fragrances, like clary sage or grapefruit could awaken the senses while making the person feel rather energetic (Copper &Hiebing, 2000). The emphasis on the notes in the fragrance alongside promotes the positive feelings across all people while combining such components with original scent combinations which will ensure that curious consumers about the product try it out (Jain & Griffith, 2012). For example, adding black pepper oil to the cologne for women gives it richer and earthier scent. For this reason, the ingredient remains to be an exotic aspect that draws more customers in irrespective of the inclusion of the traditional notes such as musk within the fragrance. The advertiser is rather informative to the audience. The advertisement starts with the identification of the product or service through what it is, who buys it, at how much they pay and how much it costs for to produce it, why consumer demand for the product exists, and where the product sits as compared to similar products and services available currently. The advertisement also describes the marketplac e rationale across various differences between the product and that of competitors (Kumar, 2011). Looking at price, quality, new ideas and approaches, and how the product appeals to specific customer base, the advertisement is responsive to the existing customers as well as new customers attracted into the market. The advertisement is rather specific about the manner in which the product and subsequent service improves on the already existing, the quality control use, the post-purchase evaluation (obtaining feedback) as well as the scope of service to be provide in terms of responsibilities, expectations and liabilities. The colours used in the advertisement relate to the feminine gender. The text is soft and appetizing to the feminine gender as well. The models used in the ad are young, beautiful and aggressive to trigger a sensation brought about by the use of the product in question. In my opinion, they have been used correctly. The marketers in this case prove to be well experie nced sales executives (Mercer, 1996).   Marketing in this case forms the first strength to the company’s success as well as huge competitive edge. Professionalism is also depicted in the ad and includes everything from the maintenance of confidentiality all the way to the hiring of the very best staff to deliver organisational objectives. Individual attention is based on each client's experience towards tailoring the same into a state of preference. For repeat business and

Art Essay Example | Topics and Well Written Essays - 500 words - 1

Art - Essay Example The painting, hauntingly striking was initially christened Der Schrei der Natur in Norwegian, or the Scream of Nature. The current Skrik, when loosely translated bestows upon it the title it is known by. Munch in a journal entry recorded sensing â€Å"an infinite scream passing through nature†, while out walking one day accompanied by friends. There are various theories about the inspiration behind the creation. Munch painted what he felt, as described in the journal entry mentioned. Another theory places the eruption of Krakatoa in 1883 behind the visual inspiration for the blood-red background, disputed by scholars who claim him to be expressive rather than descriptive in his style. Others attribute the figure’s cadaverous appearance to be caused by Munch’s probable visits to the Museum of Natural History in Florence or during the Exposition Universale in Paris where such mummified exhibits were on display. Then again, there are many who compare the environment of The Scream to that experienced by sufferers of depersonalization disorder, arguing that Munch probably suffered from the ailment. It is quite a famous painting in my opinion, instantly recognizable like the Mona Lisa. It has featured in many movies, being the inspiration behind the mask in the Scream series of films; programs as well as in the print media. Caricaturized, humored or revered, The Scream is pretty much a public figure.

Understanding the Meaning, Ideologies, and Contexts of the films Argo Research Paper

Understanding the Meaning, Ideologies, and Contexts of the films Argo and Babel - Research Paper Example Film context entails the setting of a film. Other scholars refer to it as the situation, circumstances in which a film is set or scripted (Coleman, 2011). Film context involves the time frame of the film, the historic background and the geographical location of the poem. According to scholars, the ideologies of any film are those values that we get from a film that enable us to be better humans. They are the socio-economic, cultural and political values or ideas that we share with the film (Lewis, 2013). These idea or values inspire us and enable us to clean the world from the moral and political decays to make it a better ground for dwelling. If you watch a film and it inspires you to act, then you have gained ideologies in a film. This paper thus seeks to analyze the ideology, context and the meaning of the movies; Babel and Argo. Babel is a three plot American film screened in Africa, Morocco, Japan and America-Mexico. The initial plot is in Mexico. However the three are well connected such that the story line flows from one country to another (Shaw, 2011). In Morocco, in the desert, we meet Abdullah. Abdullah is a farmer who keeps his herd in the desert and has two sons; Ahmed and Yussef plus a daughter. He is constantly bothered by jackals in the desert that prey after his herd. He thus buys a gun from his neighbor Hassan. The gun is high powered. He plans to drive away the jackals with the gun. He gives the gun to his boys while out in the field herding. The boys always competing aim at rocks, trees and cars then compete in shooting. Ahmed aims at a tourist bus and shoots (Shaw, 2011). The bullet hits an American, Suzan, who together with her husband, Richard are on the country for a holiday. America is quick to brand that as an act of terror and therefore asks the Moroccan government to arrest the culprits. Police officers then come after the family of Abdulla and an open fire leads to Yussef

Analysing marketing strategy at Morrisons

Analysing marketing strategy at Morrisons Marketing strategy is a technique of focus on business capabilities and resources toward a defined task which leads the organisation toward sale promotion and target marketing place. Marketing strategies are the combination of product advertising, distribution, pricing, relationship administration and other essentials; identifies the companys marketing objectives, and make clear how they will be accomplished, preferably inside a fixed time. Marketing strategies are concluding the target market division, positioning, marketing mix, and distribution of resources. In recent years, several conceptual frameworks have been developed to better understand the processes of strategy formulation, and for such processes, the term strategic marketing is used to describe the decisions taken to develop long-run strategies for survival and growth About Morrisons We are the UKs fourth biggest food retailer with  403 outlets. Our business is primarily food and grocery. distinctively the company resource and practice most of the fresh food that Morrisons put up for sale through their own manufacturing services, giving us close manage over provenance and quality; and the company have new people preparing extra food in store than any other retailer. Every week nine million customers pass through our doors and 124,000 colleagues across the business work hard each day to deliver great service to them. With competitive prices and hundreds of special offers, we are proud to save our customers money every day. Definition of Strategic Marketing Marketing Strategy is a procedure that can permit an association to give attention to its restricted assets on the greatest opportunity to increase sales and achieve a sound competitive edge. (Baker Michael 2008) Principles of marketing strategies People Oriented Marketing The purpose of marketing strategies is to create the added advantage of the company. The strategies that are supported to the customer orientation is the most important one because the customer is the king of market. The Cost Of Something Is What You Give Up To Get It. Marketing strategies are planned according to the pricing of their products. Company set their pricing that are supported their products and customer are likely to buy it. Reward System Strategies Strategies are prepared to satisfy the customer and employees. Bonus Cards, loyalty cards are the rewards that organisation gives to their customers just to retain them. Competitive Advantages Marketing strategies are prepared according to the competitive advantage of the competitor. Marker Base Assets Marketing strategies are supported to the brand name, brand image, company name and then cash them to gain advantage. Vision of Morrisons food specialist for everyone Food specialist We really understand food we know where it comes from; we pack it and make it in our factories; we make it in our stores; and we employ craft skills in every store. For everyone Great food which is also: great value; and for every day, not just special days. This vision is supported by our brand values and strategic objectives. Brand value Our brand values are important to delivering our strategy and underpin all our strategic objectives. Fresh, Value and Service are discussed in the right-hand box above. SMART Analysis: SMART is an acronym which tells us that when ever we set any companies objectives they should be ,S =Specific M= Measurable A = Actionable or Achievable R = Realistic T = Time Frame Morisons strategy maintenance things trouble-free: Our vision to be the Food Specialist for Everyone is at the presentbecomes superior. Morrisons regular spotlight on freshness, great worth and wonderful service is alluring to more and more people. The company now more closer to the customers. http://www.morrisons.co.uk/Corporate/2010/AnnualReport/_assets/ims/FreshValueChart.jpg Morrisons share of UK grocery marke In 2009/10 the share of morrisons was worth of 90.2bn in the market. Morrisons market share continues to increase as we move from National to Nationwide. Morrisons market share(percentage %) 2007 2008 2009 11.9 12.1 12.3 Morrisons share of grocers UK 2010 (percentage %) http://www.morrisons.co.uk/Corporate/2010/AnnualReport/_assets/ims/graph_shareOfGrocers.gif Morrisons market share intensification was superior than the whole market growth year-on-year and as a outcome we grew market share. The crown four superstore shared accounted for around 76% of the market. (Source: Kantar Worldpanel) Porters five forces New comers Morrisons have also a fear the new entrents in the market because the company is now on growth stage. Competitors Another important issue is the competition in the industry or sector.there are a lot of competitors in the market and this is the big therat for the company. Suppliers Suppliers are also affect the companies strategies.in this industry suppliers are strong and they have a strong bargaining power. Customer The potentional customers have a planty of options to buy the product.the competitors of the morrisons like tesco and asda are market leaders and they are offering the cheap products.the power of customers is also affect the Morrison,s marketing strategy. Substitute products There are many others compnies are offering the same products which are offering the morrisons so this thing is also affecting the morrisons marketing strategy. SWOT Analysis SWOT analysis in the technique to understand the internal and external analysis of the company that tell companies strength, weaknesses, opportunities and threat of the company. STRENGTH Market share growth in 2009/10 http://www.morrisons.co.uk/Corporate/2010/AnnualReport/_assets/ims/graph_marketShareGrowth.gif acquirement of co-operative stores Opening of 34 new stores Food expert expert in food Owen supply chain Own distribution channel Morrison structure for food Owen stuffing factories In store grounding of food Quickest go around time among order and delivery Employees education programme (MBA) WEEKNESSES Lack of the customers trust Very less number of stores Less Advertisement Little bit high pricing OPPORTUNITY Home Delivery extension of small stores to cover the more customers start the new business line as Morrisons pharmacy Move into non-food retailing in the UK. Entry into new retail segments, such as drugstores, department stores, speciality units Increase the number of stores to cover the more population areas THREAT Low pricing of competitors Communication is weak High competition Open market for entering new competitors Purchasing of co-operative store are not maintain Morrisons standard Uncertainty will affect the sale and profitability of the company Competitive Analysis Competitive analysis conducted for the comparison of company to the other different companies/ competitors. It tells the company that where their products are and where the other have, they are in the good position are their competitor. Competitive analysis is tells advantages and the weaknesses of the companies over the competitors. Morrisons have strong competition with Tesco, ASDA, and Sainsbury etc. Boston Consulting Group Matrix Star High growth business or products that competing the market where they have competitive advantage/ edge as compare to the competitor. Normally heavy investments are required to exist in the market. Morrison may not fall in this part of the matrix. Cash Cows Business growth is low or product having relative market share. There is normally low business and little investment is required to retain in the market. Good leadership and strategies are required for growth. Morrisons is in this area of matrix. Question mark Business or product have low market share but exist in the high growth market. Businesses in this area are required high investment but they have potential to grow high. Management have to make some growth strategies that Morrison have done and now in the growth position of the market. Dogs Businesses or products have low market share and unattractive market. Business fall in this area may generate profit to come on breakeven point. MARKETING STRATEGY OPTITIONS Pricing strategies There are number of pricing strategies that companies used in according to their purpose that are fit and matched with objectives and goals. The strategies are: Premium Pricing Economy Pricing Penetration Pricing Psychological Pricing Skimming Pricing Captive Product Pricing Product Bundle Pricing Promotional Pricing Geographical Pricing Morrisons are used various pricing strategies from the above mentioned strategies. Economy Pricing Morrisons are using this strategy in their products that are daily use items. All most all the grocery items are under economy pricing scheme. Psychological Pricing Morrisons are also adopting this pricing technique just for psychological impact on the customers. For example 99P Promotional Pricing Morrisons are using this strategy for promotional items. Example: buy 1 get one free or two item 2 pound etc. STP Strategies STP is another type of marketing strategies that companies kept in mind while formulating its marketing strategies. STP stands for S- Segmentation T- Target P- Positioning Segmentation Demographical Geographical Psychological Behavioural Demographical Uk is a multi culturel country.according to this morrisons set its strategies.company divided its market according to thr race,gender and age etc.for example i many places where Asian people are living they are providing those products which the people like.they are giving a very carefull attention to this strategy becausr when the company fulfil the need of the people then they can attract more and more people. Geographical Company divided its area into different parts than these subareas are also divided into regions. Morrisons have divided its UK market into 4 parts that are the states then these are divided into cities and then cities are divided its sides like central, north, east, west, northwest etc.in this way it is very easy for the company to give proper attention to all sites. Distribution and channel strategies Morrisons have their own distribution channel that is use to deliver its products to the retail stores for the end use of customers. Fresh foods are taken from own forms than they distribute to the concern factory for packing and finally distribute to the retail stores effective and efficient use of the supply chain management.they have also a strong back up if some problem arises.they are paying a lot of attention to its distribution network. DIFFERENT STRATEGY OPTIONS Morrisons have a different strategy options to stay in the market because morrisons is the fourth largest retail store in the uk market.morrisons is now trying to adopting the mixture of three strategies.these are differentitation,cost leadership and focus.morrisons regularly offereing different cheap offeres to attract more and more customers.they are also offereing planty of products for a special age group people.in which they are adopting the focus strategy.morrisons are offering many services to its customer like free eye check up to attract more and more people or customers. Task 3: Implication of changes in the marketing environment for organization The change in marketing: The marketing is the big aspects for any company so the NESTLE making the marketing strategy to attract there customers by there advertisements. Because every one want to see their Childs happy and healthy and the NESTLE is doing that and they are getting the attention of the moms by their baby healthier marketing advertisements. Advertisement marketing of the NESTLE is getting the good business, Every day they want to make moms happy. The effectives areas for the organizations changes: The company cannot bring the change in without their participants and stack holders, directly effected are the big responsible for the organizations change. The employee motivation is most effective way for the organizations step to go to success and the NESTLE has a big motivation for their employees because they are a good motivator for the moms. Customers satisfaction is a need for good company if your customer happy then you will be happy and in the world of competition the NESLTE is providing that satisfaction by their healthier products. Inter departmental collaboration is the big concern of the organizations achievements because they are the all internal factors for the organization. Now we are going to discuss the companys affective areas where the marketing will be effect. The company NESTLE has the big share in the world business because the people like the milk range of this company to make their kids healthy. The company is going to meet his objectives and the customers aspects because it is fulfilling the needs of the peoples. The marketing environment is a marketing term and refers to all of the forces outside of marketing that affect marketing managements ability to build and maintain successful relationships with target customers. The market environment consists of both the macro environment and the microenvironment. These are the factors which can changes the marketing plans by these factors any organization bring the changes in there marketing environments. Micro environmental aspects: The microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself, its suppliers, marketing intermediaries, customer markets, competitor, and publics. The company aspect of microenvironment refers to the internal environment of the company. This includes all departments, such as management, finance, research, purchasing, operations and accounting. Each of these departments has an impact on marketing decisions. For example, research and development have input as to the features a product can perform and accounting approves the financial side of marketing plans and budgets. The company supplier: The suppliers of a company are also an important aspect of the microenvironment because even the slightest delay in receiving supplies can result in customer dissatisfaction. Marketing managers must watch supply availability and other trends dealing with suppliers to ensure that product will be delivered to customers in the time frame required in order to maintain a strong customer relationship. The people: Marketing intermediaries refers to resellers, physical distribution firms, marketing services agencies, and financial intermediaries. These are the people that help the company promote, sell, and distribute its products to final buyers. Resellers are those that hold and sell the companys product. They match the distribution to the customers and include places such as wall-mart, Target, and Best Buy. Physical distribution firms are places such as warehouses that store and transport the companys product from its origin to its destination. The customer: Another impact of micro environment is the customers. There are different types of customer markets including consumer markets, business markets, government markets, international markets, and reseller markets. The consumer market is made up of individuals who buy goods and services for their own personal use or use in their household. Business markets include those that buy goods and services for use in producing their own products to sell. This is different from the reseller market which includes businesses that purchase goods to resell as is for a profit. These are the same companies mentioned as market intermediaries. The government market consists of government agencies that buy goods to produce public services or transfer goods to others who need them. International markets include buyers in other countries and includes customers from the previous categories. The departmental people: The final aspect of the micro environment is publics, which is any group that has an interest in or impact on the organizations ability to meet its goals. For example, financial publics can hinder a companys ability to obtain funds affecting the level of credit a company has. Media publics include newspapers and magazines that can publish articles of interest regarding the company and editorials that may influence customers opinions and our mostly products are selling on the public advertisement because the people are the too much concision about their health. The macro environmental aspects: The macro environment refers to all forces that are part of the larger culture and affect the microenvironment. It includes concepts such as demography, economy, natural forces, technology, politics, and culture. An other thing in NESTLE refers to studying human populations in terms of size, density, location, age, gender, race, and occupation. This is a very important impact to study for marketers and helps to divide the population into market segment and target markets. Markets: Every market impacts have different characteristics and causes they find important. This can be beneficial to a marketer as they can decide who their product would benefit most and tailor their marketing plan to attract that segment. The market could be made by the company itself because if you are selling your product as much you want then you can drive the market by yourself. Demography covers many aspects that are important to marketers including family dynamics, geographic shifts, work force changes, and levels of diversity in any given area. Another aspect of the macro environment is the economic environment. This refers to the purchasing power of potential customers and the ways in which people spend their money. Natural: The natural environment is another important impact of the macro environment for the organization. This includes the natural resources that a company uses as inputs and affects their marketing activities. The concern in this area is the increased pollution, shortages of raw materials and increased governmental intervention. As raw materials become increasingly scarcer, the ability to create a companys product gets much harder. Also, pollution can go as far as negatively affecting a companys reputation if they are known for damaging the environment. The last concern, government intervention can make it increasingly harder for a company to fulfill their goals as requirements get more stringent. Technical: The technological environment is perhaps one of the fastest changing factors in the macro environment. This includes all developments from antibiotics and surgery to nuclear missiles and chemical weapons to automobiles and credit cards. As these markets develop it can create new markets and new uses for products. It also requires a company to stay ahead of others and update their own technology as it becomes outdated. They must stay informed of trends so they can be part of the next big thing, rather than becoming outdated and suffering the consequences financially. Political: The political environment includes all laws, government agencies, and groups that influence or limit other organizations and individuals within a society. It is important for marketers to be aware of these restrictions as they can be complex. Some products are regulated by both state and federal laws. There are even restrictions for some products as to who the target market may be, for example, cigarettes should not be marketed to younger children. There are also many restrictions on subliminal messages and monopolies. As laws and regulations change often, this is a very important aspect for a marketer to monitor. Culture: The final aspect of the macro environment is the cultural environment, which consists of institutions and basic values and beliefs of a group of people. The values can also be further categorized into core beliefs, which passed on from generation to generation and very difficult to change, and secondary beliefs, which tend to be easier to influence. As a marketer, it is important to know the difference between the two and to focus your marketing campaign to reflect the values of a target audience.

Presidential Candidates: Division And Classification Essay -- essays r

Presidential Candidates: Division and Classification You could be the next presidential candidate! Sound good? You must file papers with the Federal Election Commission to run. You also have to pay the nominal filing fee charged to candidates entering the New Hampshire primary. That doesn ¹t sound so difficult. Anyone who can accomplish these two tasks may run for President. Usually, some unlikely people do. This year, the candidates include people from Phil Gramm to Jack Mabardy(Who in the world might he be?). Only a few people have a genuine chance of winning the coveted office, others could win if the world knew them, and still others ( I am convinced) run for our amusement. Clinton, Powell, and Dole have a decent chance at the Presidency. President Clinton remains the only democrat running. His experience and prominence will aid him in the 96 election. He spouts many unique, interesting ideas. For example, he realized, "We ¹ll never get everybody ¹s income up until we educate everybody." Clinton is full of brilliant revelations like, "Racial diversity is our great meal ticket to the future if we can figure out how to get along and how to lift each other up." His bits of intellect might be useful if he proposed solutions to the obvious problems he presents. Bob Dole, a republican candidate, has already done some work on welfare reform. He recently passed a bill which allows the state to create programs that will move people... Presidential Candidates: Division And Classification Essay -- essays r Presidential Candidates: Division and Classification You could be the next presidential candidate! Sound good? You must file papers with the Federal Election Commission to run. You also have to pay the nominal filing fee charged to candidates entering the New Hampshire primary. That doesn ¹t sound so difficult. Anyone who can accomplish these two tasks may run for President. Usually, some unlikely people do. This year, the candidates include people from Phil Gramm to Jack Mabardy(Who in the world might he be?). Only a few people have a genuine chance of winning the coveted office, others could win if the world knew them, and still others ( I am convinced) run for our amusement. Clinton, Powell, and Dole have a decent chance at the Presidency. President Clinton remains the only democrat running. His experience and prominence will aid him in the 96 election. He spouts many unique, interesting ideas. For example, he realized, "We ¹ll never get everybody ¹s income up until we educate everybody." Clinton is full of brilliant revelations like, "Racial diversity is our great meal ticket to the future if we can figure out how to get along and how to lift each other up." His bits of intellect might be useful if he proposed solutions to the obvious problems he presents. Bob Dole, a republican candidate, has already done some work on welfare reform. He recently passed a bill which allows the state to create programs that will move people...

Romeo and Juliet Act 2 Scene 2 Analysis

Romeo replies to Juliet’s speech by agreeing to disown his name â€Å"Henceforth, I never will be Romeo†. Shakespeare implies the danger that the lovers are in when Juliet points out â€Å"the place death, considering who thou art†. This creates tension for the audience, and demonstrates Juliet’s concern for Romeo’s safety – â€Å"If they do see thee, they will murder thee. † Romeo speaks metaphorically when he says â€Å"With love’s light wings did I o’erperch these walls†, suggesting there is no boundary to his love.Romeo claims to find the idea of his death preferable to a life without the love of Juliet, â€Å"My life were better ended by their hate than death prorogued, wanting of thy love. † Juliet admits to be blushing â€Å"the mask of night is on my face, else would a maiden blush bepaint my cheek† and asks, â€Å"Dost thou love me? † She goes on to express concern that she may have be en too forward in her soliloquy asking him to forgive her for her foolishness â€Å"Therefore pardon me, and not impute this yielding to light love†.Romeo declares his love by â€Å"yonder blessed moon† using celestial references. Juliet responds by refusing to allow Romeo to swear by something so changeable â€Å"O swear not by the moon, th’ inconstant moon†. She fears that it is the way their love will be â€Å"Lest that thy love prove likewise variable†. Juliet encourages him to be genuine and to use a less traditional, more spiritual concept of love, reinforcing the idea that she is taking the relationship seriously.Juliet then tries to say goodnight â€Å"Sweet, good night. This bud of love, by summer’s ripening breath, may prove a beauteous flower when next we meet. † She then uses a rhyming couplet, â€Å"as sweet repose and rest come to thy heart as that within my breast. † Romeo expresses his wish to prolong their time together â€Å"O, wilt thou leave me so unsatisfied? † but they part as Juliet’s nurse calls her and they agree to meet again. â€Å"Stay but a little. I will come again† as they make a commitment to each other.Juliet, going against stereotype, suggests that they should marry, â€Å"If that thy bent of love be honorable, thy purpose marriage, send me word tomorrow†. This is very bold and, rather than taking her time as she suggests earlier in the scene, this is because she has realized Romeo has matured and is taking their relationship seriously. Juliet’s promise to Romeo to â€Å"follow thee, my lord, throughout the world† is full of dramatic irony and foreshadows the final scene of the play, when Juliet follows Romeo into death.The nurse calls for Juliet again who uses hyperbole â€Å"A thousand times good night! † which indicates that neither wants to leave and reinforces the message that their meeting must reach a conclusion for now. Juliet says, â€Å"Bondage is hoarse, and may not speak aloud†. This is referring to the fact that the lovers must keep their love quiet and away from the family feud. Later, Juliet uses further hyperbole â€Å"’Tis twenty years till then† implying that it will seem a lifetime until they next meet. At the end of the scene, Juliet says one of her most famous lines â€Å"Parting is such sweet sorrow†.This is a very well known oxymoron and demonstrates that she cannot bear to leave Romeo. The scene ends on several rhyming couplets. In conclusion, this scene demonstrates Romeo and Juliet’s attraction to each other and their desire never to be parted. I feel it is very moving, and poetic albeit surreal that a maiden could be so frank in those times and that a couple could achieve such a depth of love in such a short space of time particularly against such a divide. It also sets the scene for the final tragic sequence ahead.

Sales

Coming out of the first year of the merger, what new opportunities should the new â€Å"Defining Entity† pursue in order to grow business? EDS Market Strengths ? Heath care ? Insurance ? Communications ? Electronics ? Aerospace ? Defense industries A. T. Kearney Market Strengths ? Manufacturing ? Consumer products ? Transportation ? Chemical pharmaceuticals Combined Strengths ? Automotive ? Financial services ? Energy ? RetailWhen companies combine/merge the whole objective is to gain new opportunities, gain market share, grow the business, to become more innovative and to improve product offerings, utilizing/sharing the existing resources and data. From the case study the company has already been successful in proving that their merger was a win, win. Already they have leveraged off each other by gaining the Rolls-Royce account which would fall under a combined strength category, they were able to provide together more services to Rolls-Royce that individually they previously could not offer.Why these opportunities, and why did I decide this, because each company already possesses and provides services and strengths in individual fields, and has a history of established relationships within given market segments. It is obvious that by combining the two companies, both companies have deepened and widened their new customer opportunity base. They can now unite and build off these pre existing strengths and relationships with more to offer and become the one stop shopping entity that they strives to be. They now also have the opportunity to engage and play in each others sandboxes to say.Not only can they leverage off each other’s existing customers they now have the opportunity to gain new and, competitor’s customers, based on the fact that they now have more to offer then their competition in both arenas. If I was Brian Harrison, I would immediately put in place a team consisting of members from each company that would utilize and compile e xisting data to come up with a list of who are our customers are today, who are our top customers, why are they our customers, what services do they obtain from us today, what services can we provide for them tomorrow now that we are one company.What customers generate the most revenue, why are they loyal to us, does it have to do with price, commitment, quality of service or maybe our technology. Who is our competition what services do they provide that we don’t and how do they market them. This information would provide the company with a strategic target market. How would you sell into each new opportunity you identified? What sales approach or customer interface strategy would you use? Based on the above data collection the sales force could identify which customers to go after first.Our sales approach would be â€Å"one stop shopping†, not only can we consult you on better practices, we have a team to implement them. Just think of the time and money your company w ould save, purchasing would only have to cut one PO, your staff would only have to deal with one company. We could provide services for your company that would allow you to cut your overhead, bottom line savings would be enormous across the board. I would have international sales meetings, combining all sales personal from each company.I would split them up in cross functional workshops to strategize and gain an insight of what works in their marketplace with their customers and how, why, where and when. Cross the board training would have to be a must, each sales personal would have to learn as much as they could about the others business. Sales people would have to engage in workshops that promote trust between each other, â€Å"Only when salespeople trust and respect each other can they successfully work together towards a common goal. † (pg 330).Then based on that information the Marketing team would have to come up with ideal marketing strategies to sell our combined ser vices. Tools would be provided such as websites and manuals to answer each industries questions and start building relationships and merging into one company. I would then break them into territories two by two, manager to manager, bringing the other to customer meetings not only selling their original piece but the whole concept of our combined solutions. Utilizing the expertise of the other to gain the customers loyalty and commitment that we are the best company that can offer you more bang for you buck.EDS acquired â€Å"one of the world’s largest and most respected global management consulting firms† (pg 524). This is on A. T. Kearney’s website â€Å" A. T. Kearney is a global team of forward-thinking, collaborative partners that delivers immediate, meaningful results and a long-term transformational advantage to our clients and colleagues. Since 1926, we have been trusted advisors on CEO-agenda issues to the world’s leading organizations across all major industries and sectors. † http://www. atkearney. com. It would be an epic failure for both companies if EDS and A. T. Kearney could not make this merger work.What sales management implications would the new â€Å"Defining Entity† face in getting the sales job done? As with every new merger, comes the combining of what the case referrers to as ego’s or individual company cultures. EDS has more international business then A. T. Kearney trying to merge on an international level would defiantly create several roadblocks. What maybe acceptable in one company, of course may not be acceptable in another. For example what happens if one of those companies goes by a strict code of ethics, while the other does not always follow those rules, this will quickly cause a conflict, especially in the sales world.Would one company want their customers approached in an un-ethical way, what kind of reputation is this new company supposes to reflect to their customers? What ha ppens if one company is all commission based while the other company believes in a base salary with a company car, commissions and bonuses? How would management work together to overcome such obstacles, what are the education levels of one company over another, in this case your bringing a bunch of IT systems personal and mixing them with those selling solutions to management personal.After extensive training the sales people from the other company still can not fully connect on how to sell your services or concepts. Once culture has their customer service and organization set up on one set of systems and your company is on another, how do you make them talk as one, work as one? Sometimes more manual labor is incurred in trying to integrate these companies. For instance at Carestream Health I have to manually give one of our Distributors – Quantum invoice information so they can bill their customer, our systems do not work together and because of cost they probably will not f or a long time.What is the cost of training everyone and how. Management styles could be completely different; one company uses hands off approach, while the other is a complete hand on organization. How can they combine two sales forces and make them one, to have the same goals to accept the same compensation plan, that could be lower or higher then they are used to. Management would have to face so many internal and external obstacles while trying to reflect a smooth transitional merger to the customer. A consistent set of reports and data collection would have to be done to make sure the merger is benefiting the companies.Regular monitoring of how a business is performing is also important to determine if goals and objectives are being met. In conclusion if the merger produces the revenue, growth and success that the two companies were striving for, then it was well worth the many avenues it took to get there. References A. T. Kearney’s Retrieved On November 11, 2012 http: //www. atkearney. com http://www. albanyhardware. com Spiro, R. L. , Rich, G. A. , & Stanton, W. J. (2012). Management of a sales force. (12th ed. ). McGraw-Hill